Setting up an ecommerce store is something a lot of people aspire to do, however what do you need to know if you’ve not started a site like this before. We have seven great starters tips to help you.
- Make Sure To Test Your Product
While some entrepreneurs have a hard time admitting this, there are some products that are not as great as people would like. Do not wait until you have wasted a ton of time on building a site to find out whether your product is desirable. To begin, ask your friends and their friends. When people used to build businesses out of their garages, they were successful because it gave them a chance to see how in demand their ideas were before they invested any time or money.
Conduct polls and offer samples of the products you are offering before investing blood, sweat and tears into an online company. Even if you believe you have a solid product, testing and refining it is essential.
- Don’t Assume People Will Know How To Find You
This may seem silly, but this is a common misconception many people have before getting started. They believe launching the site is all they need in order to be successful.
No one will come across your site by accident; the Web is far too large for that. Every time your site has a visitor, it is because of an ad, search or some type of referral. You have to create a solid plan that will bring traffic your way. If needed, an SEO and/or advertising firm can help you boost your SEO and work on getting backlinks.
- Set Aside Money For Marketing
Free marketing is great, but it does not really have a dynamic impact. You want to see results that are as large as the effort you placed into it. This may require that you use several marketing methods to figure out which one has the most benefit.
Keep in mind that this will cost you. You should have a budget created especially for this purpose. You should place enough money into it to see how well the different methods work, but not so much that your business will take a crippling financial hit. Create a specialized budget for those avenues you have success with. The best brands out there retest every aspect of their business constantly to ensure everything is ideal. This can all have an effect on your conversion rate.
- Don’t Count On Raising Money
While this has happened for some businesses, it led to the downfall of others. If you do not begin with a sustainable, long-term business plan, you are setting yourself up for failure.
It is easier to contact a VC and mention needing money to scale than admitting you need it in order to stay afloat. If you can survive without them, you are considered less of a risk. Asking for money when you are not in dire need will place you in a position of power.
- Pay Attention To Your Customers
Since you are an online business, there is a chance that you will hear from customers on the first day you launch. You are not required to take every suggestion they offer, but you should definitely give them your attention.
They may point out useful ideas for your business that you had never even thought of. Once you have considered their suggestions, you can use them to make some changes that will boost your business. In addition, when customers realize you are paying attention to their wants and needs, they are more likely to offer you their loyalty.
- Don’t Try To Do Everything
This is a common mistake that has tanked many start-ups. Once you get started, continue focusing on things you are good at. If you want to curate and sell jewelry, do that and only that. DO not attempt to create and manufacture pieces on your own. Don’t attempt to create new technology for your brand. There are technologies that already exist and they were created to simplify your job. Use a good quality parcel delivery service or courier, rather than cut corners. All of these things make life easier.
Vertical integration is far from cheap and you will have plenty of time to worry about selling original designs later. When you get started, it should be all about focusing on your main strengths. You can branch out later once you are already successful.
- Create A Solid Foundation Before Getting Started
Don’t assume that things will magically work out on their own. This is how newer entrepreneurs often go about things and it leads to serious issues. You cannot do everything in the beginning, but you should have already built a solid foundation.
8. Create local listings
Get listed on Google my business so that your customers can search locally when shopping. For example, if you are searching for Data Cabling in Toronto, the top 3 results would be from Google my business. The users are prompted to click on local results followed by organic results. Local results are preferred to Google ads as the local searcher prefers to engage a local company as opposed to company listed as an ad.