Cross selling is one of the best and most an effective way of selling one of more products. This option not only gives the customer a choice to a variety of products but also provide him or her an option to buy a product as bundle at one single website. If you are running an e-commerce site, make sure you provide ample cross-selling options for a seamless and user-friendly online shopping experience. You can bundle product products in different ways: here are some of the most popular options:
With this method of cross-selling, you can present the customer with an option to add several similar products. For example, if a customer is looking to buy juice packing from an online grocery store, you can group the option of buying orange juice with similar flavours such as blueberry, strawberry, banana or pineapple.
Bundle product option allows complex grouping of different items and making it a configurable product. The option is ideal for creating product Kits, Assemblies or product with warranties. Buying PC online would be a classic example for product Bundle. The customer has the option to configure several features such as RAM, hard-drive, processor, peripherals, warranty and more. Please note that although the additional configuration are not mandatory but the rest of them are. For each feature, they can select from a series of options that have to be simple products in the catalog.
: Chained products allows to buy other products as linked products Chained products are visible on the product details page for the main product and listed as already checked products without any additional cost. If you buy the chained items individually, it will cost additional but not a chained product.
: Up-sells is basically wooing the customer to buy more expensive product or model on the product page. For example, if i am buying a are meant to get customers to spend more money buying a model of the same type of product that is more expensive, to add some features to it, etc.
This is an example of the Up-sell created in Magento demo store. The situation in which customer wanted to buy cheaper monitor so you suggested him some more expensive ones.
All popular Ecommerce shopping Cart solutions including Magento, Woocommerce, Prestashop offer group product selling. It is one of the most effective method of selling products online. If you need assistance with E-commerce solution, contact us.
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