Attracting visitors and converting them to customers are two different things altogether. Unattractive website design is among the main factors that lead to high bounce rate. The modern-day customer has a lot of options to choose from and thus demands the best experience. Customers have access to information at their fingertips, and most of them are impatient. Many business owners are finding it hard to establish a loyal following due to the dynamics in the business world.
Starting with registering a domain name that appropriately communicates your brand, your website should add value for the customers and provide solutions to the problems they face on a daily basis. The following are practical tips to improve customer interactivity.
Invest in Chatbox
A majority of online businesses have live chats where they can engage their customers. The chats will help you interact with customers on a personal basis and provide clarifications as well. You can use such a platform to convert a visitor to a customer. You give instant answers to customers thus make the experience worthwhile. You can also generate useful customer data such as behaviour, geographical location, and demographics. Live chats are cost effective when compared to voice and video calls.
Generate Engaging Content
You can present your content in various forms such as audio, blog posts, images, and video. Your content should be informative and add value to the reader. You should understand your customers well and generate content that suits them. Make the content easy to read by composing simple sentences with a good flow. Use videos and images to make the content livelier. Refresh and update old content according to the current trends in the market. Support your content with market figures from reputable sources. Optimise the content for the search engines to attract new customers. People love associating with popular brands and are mostly likely to seek solutions from websites that rank highly on the search engines.
Allow customers to air their opinions
It is wise to provide a forum where customers can applaud or criticise your products. The clients can always voice their opinion through such a forum. It is also an excellent way to generate content from clients. You can always use such information to improve the processes and how you offer the services. Send new blog posts through email to your subscribers. Encourage your followers to share your content with their friends and colleagues.
Install Social Media Plugins
Social media has become one of the greatest tools of marketing in the modern world. Most people prefer social media marketing because it reaches customers in real-time. You can create several pages that match your domain name on various popular platforms such as Facebook, Instagram, and Twitter. Install a like or tweet button on your pages to increase user engagement. Respond to customers queries and encourage them to recommend such products on their networks. You can always alert your followers to new products through social media. Use various social messaging apps to converse with your customers because they are cost effective.
Make Navigation Easy
Customers should easily navigate through your website and get solutions. Most visitors are impatient and will close tabs once they face challenges when navigating your site. You can place all the main categories on top of the page and subcategories just below them. Avoid duplicating information and keep the pages as compact as possible. The layout should also be easy to navigate through various devices such as smartphones, tablets and personal computers. Give the visitors a chance to switch between various views to suit their needs. Ensure that your site is mobile friendly and use standard font size and format that cater for different classes of people.
Include Call to Action
You should have strong calls to action that provokes the visitors to take action. Use catchy headlines that are likely to lead to conversion. A simple quote like ‘get forty percent off’ can entice visitors to take action immediately. You can splash several calls to action all over your website. Ensure that your calls to action are also accessible to mobile phone users. Good calls to action can increase your email subscription, sign-ups, and sales.
Use User-generated Content
Customers need to feel like part of a community to become loyal followers. Publishing their comments and testimonials will pull them towards your business. You can also send inquiries, surveys, and questionnaires to understand how they view your business. Ask them what they like about your business and what they would prefer you to improve. Follow up on customers who promise to take action at a later date. You can also request the customers to rate the experience before leaving your website.
Improving user engagement and interactivity requires patience and hard work. Test new opportunities that are likely to improve your online presence. You should view the website from the customer’s’ point of view during the development phase.
Presentted by Ecommerce Partner, leading SEO Company in the Greater Toronto Area.