Whether you’re building an online community or writing your own blog, you need to increase the flow of traffic to your site. One of the most effective ways to increase your blog readership as well as search engine rankings is by doing guest posts.
Though guest posting often yields fantastic results, it’s also a highly competitive field in which you need to stand out. What can you do to make your posts high quality? How can you offer better insight than your competitors?
7 Tips For Guest Posting ‘The Right Way’
1. Research, Research, and Research
You want to be able to regularly guest post on a blog, right? The only way that you can please the editor of the blog is by creating fresh content that hasn’t already been covered by another poster. A simple Google search is all it takes to check for covered topics and potential subjects the blog may be lacking.
As content is king, blog editors are more likely to ask for future posts from you if you add something new to the mix!
2. Have A Unique Approach
It’s inevitable that you may end up blogging about a topic that other blogs have covered before, but what you can do is approach the topic in an entirely new way. Use your own unique approach and personality to bring something extra to the post. Try looking at common topics in a different angle or put your own spin on them!
Some questions to ask before submitting your post are:
-Is it different enough from previous works already published?
-Does it make the audience feel something?
3. Be A Reader
It may seem like common sense, but many people pitching their content never even read the blog they wish to guest post for! Shocking, but true. If you want to stand out from your competition, read the blog you want to write for and let the editor know how often you read the blog. Taking this extra step can tip the scales in your favor.
4. Grab Attention
You need to grab the attention of readers in the first few sentences of your post. If you take a long time to provide anything of value, readers will skim over your content or leave altogether.
5. Use The Right Keywords
Guest posts serve the purpose of adding content to a blog that will attract more traffic. More traffic means better rankings, but in order to accomplish that, you must implement relevant keywords into your content. Research your keywords and how they rank before making them a part of your post.
6. Use An Anchor Text Wisely
The anchor text you choose to incorporate into your post is the one people will link it with. The right anchor text can positively impact your rankings, but a poorly chosen one can be detrimental.
7. Think Like A Novice
Many guest blogs are just too in-depth or complicated. You need to engage your audience while also creating content that speaks to newbies. Most people visiting a site for a certain topic don’t have advanced knowledge, therefore, your posts should inform and educate on a basic level.
We want to hear from YOU! Leave a comment below if these tips have worked for you and/or you have some advice to share.