Ecommerce websites need every boost they can get and there are a number of great ways to get your traffic up. We’re going to look at how you can leverage social signals to do just that.
The best thing to start our discussion out with is traffic. However, let’s back up a little bit. Since the introduction of Penguin, numerous social sites have made their outbound links all no-follow.
This has naturally concerned some webmasters and SEOs. However, traffic is still driven by these no-follow links. They might, in fact, be even more valuable than they were before.
Google loves seeing traffic coming from social signals. Also, these no-follow links that come from your social medial profiles are valuable assets to have. Social signals in the shape of likes and follows tell Google that your website is being discussed, and hopefully, your social channels are being managed by a real human being so that the engagement on them is kept high.
The real value comes when these social signals (likes and tweets) become social shares. If you have good content, it will be shared by people and then others might link to that content.
That is where social signals may become links, and that results in social becoming a big victory for your SEO work.
Social Link Building
So let’s further explore the concept of social being a link-building channel. The first thing to realize is that links coming from social channels still don’t carry the same weight that citations or editorial links do.
For the past few years traditional link building has been under attack, particularly when it comes to guest posting. However, authority link building needs to be a significant component of any SEO strategy these days. Natural links are always going to matter, despite the fact that they are becoming harder and harder to obtain and leverage.
However, there is an inherent authority to your social links, especially if they comes from social media platforms that are trusted. You can leverage them to increase your online visibility and drive traffic to your website.
You must be prepared in order to fully capitalize on these links. You must fully optimized your landing pages in order to attract and then track traffic coming from your social channels. Carefully examine your social bios and profiles to ensure they are optimized for maximum results and have links point back to your primary website.
Do you have any videos on YouTube? If so, in the description you can add a link to your website. Do you use Twitter? In your profile add a link to your website. Optimizing your social media accounts can help your SEO efforts a great deal.
Increased Domain Authority
No hard evidence exists to support the idea that social signals are a driving force to a website’s domain authority. However, when you take a close look at the Backlinko Ranking Factors, they have a section on social signals that states that it might increase the overall authority of a website.
With all of that said, I’ve tested the theory that social signals increase domain authority and have found it works quite well. It is only correlation. However, it suggests that social signals indeed do have an impact on a website’s domain authority. This definitely makes sense.
As trusted social channels directed more traffic to your website, it has to reinforce the perceived authority and value of your website. Most likely Google recognizes those social signals as a kind of “brand signal,” which is something they really love.
How To Tap Into The Social Conversation
Given that social signals are becoming increasingly important for SEO should motivate you to work to strengthen your social media presence. The main social players will keep making strides in the SERPs as Google increasingly favors the likes of Twitter, Instagram and Facebook in its search results.
Sites such as Tumblr, StumbleUpon and Reddit are beginning to once again see increases in their impact on the SERPs. Those social media websites have millions of users, and this resource is ready to be tapped into.
Focus on creating content that is share-worthy, whether it be a survey, video, article or infographic. Then use it to obtain traction and attention for your social media accounts. Creating share-worthy, socially target content will help with driving traffic to your website, and pass on some very valuable social authority as well.
Remember, you need to also stay engage with your contacts on social medial. Commenting on industry forums and social media posts will drive even more links to your social properties, and increase momentum for your SEO efforts and turn them into major benefits.
Google might not tell us exactly what the real value of social signals are, however it definitely plays a significant role in SEO. Social clearly has an important role to play when launching and maintaining nay successful SEO strategy.
Continue to maximize and ramp up your efforts when it comes to your social links and leveraging your social media presence in order to drive traffic to your website and build authority for it.