You sell online, you need people to trust your site. Customers want to know that the items they order from you will appear in their post boxes on time and in the order they expect them in. So, how do you create trust in your ecommerce business.
- Be Personable
People don’t trust websites or pages. They trust people. That is why it is essential that your website contains a human element to it. You want to provide your prospective customers with names and faces in some way. Use your About US page to not only provide information on your company but also have a section called Meet Our Team (with names and photos) or message from your company President or Founder (with photo) – or both of these.
If possible, make sure a personal twist is added to the information you offer in your marketing and other parts of your website. Chapters Indigo, the online bookseller, has a Picks section that includes books that have been “specially chosen and loved” by Heather Reisman, the company’s CEO. You may want to do something similar on your website or assign a certain person to present the best buy for the week or deal of the day. You could also feature these in your marketing and email newsletter.
- Look Professional
Demonstrate that you are a “real company” by showing all of those things that real companies have, like having an easy way of contacting the business (a completely developed contact page instead of merely an email form), dedicated customer service department (along with a completely developed section on your website for customer service, including an FAQ section and returns policy). It should present all of the relevant information that customers may be looking for and be easy to navigate as well. Keep in mind that the more comprehensive you make your FAQs regarding customer service, the more confident online shoppers will be to purchase a product from you. Here are some good tips.
- Show That You Can Be Trusted
What other people have to say about you, your business, service or product is way more convincing and eloquent than anything you could say. That is why you really want to be sure that customer testimonials are featured prominently on your ecommerce website. Having written testimonials are great, however, today videos are what reign supreme. For this reason it is even more powerful to post video testimonials on your website if at all possible.
Another form of proof that you can provide that customers trust your company is to post positive press regarding your products on your website in your In the News section. If you have been fortunate enough to have your company featured in any well-known publications or other forms of media, then you can help build up some instant trustworthiness with the visitors to you site by displaying logos from the media where your products have been favorably mentioned or reviewed on the home page of your website the way that Shopify and other websites do. Check out the home page on Shopify and see how customer testimonials are prominently displayed to get ideas that you can borrow for your site.
- Provide Proof That Your eCommerce Site Is Secure
People who shop online these days are very savvy. For example, they have been trained to look for that extra “s” in their browser so that they are seeing https instead of http along with a padlock symbol to show that the site is secured. This is absolutely necessary for any ecommerce website.
Website servers are secured through the use of secure sockets layer (SSL). This is a standard security protocol where data is encrypted between the browser and web server -a good managed hosting company can help with this. The web server needs to have an SSL Certificate in order to do this.