For many people, social media is an important part of their shopping experience. However, many businesses fail to turn their social media presence into profit. In fact, only 12 percent of businesses believe they are using social media effectively.
The main reason for the ineffective use of social media is that most businesses lack a defined strategy and don’t have a clear focus for the campaign. In addition, many fail to understand the best use for each channel. Before designing a strategy to leverage your social media presence, determine if your company will benefit from an investment in a social media campaign.
Understand, that social media offers many opportunities beyond direct sales. With social media, you can raise brand awareness, increase customer engagement, extend customer service and obtain insight into the interests of your audience and potential customers. These factors can help to increase sales.
So, how do you develop a comprehensive strategy that will result in success for your e-commerce website?
Engage, engage, engage
Build social media into every aspect of the website. This can be accomplished by including social sharing buttons on each page, provide a review page and offer opportunities to showcase products. With these tools, your customer can become your best brand advocates.
It helps Reputation
Having a strong social media reputation online can really help you in a number of ways and allows you to build a head of steam that puts your best foot forward according to www.reputationcommunications.com. Having people showcase their positive experiences with your brand strengthens your position should someone post something negative.
On social media, people expect you to be social. After all, it’s called ‘social’ for a reason. Your offers and promotions should only make up about 20 percent of your content. Then, look for ways to engage your audience through tips, common interests, and competitions.
Photographs offer the highest opportunity for engagement across all social media . Pinterest and Instagram are both photo sites, therefore, they are ideal for e-commerce home decor or fashion sites. However, photo sites can be used by any type of business, with a bit of creative thinking. All you need to do is create content that is visually appealing and creative.
Also, remember that reposting an image from a consumer showing them using your product is a great way to engage new customers. It can also help strengthen the relationship you have with existing customers.
Social media campaigns are measurable. So, you can see how well a campaign is performing. This will help to determine the best time to post, which types of posts are popular and what posts have the most engagement. By monitoring your campaign on a monthly basis, and making changes as needed, you can grow your following.