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    6 Things That E-Commerce Sellers Should Know About European VAT

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    euro-Vat-ecommerce

    In 2017, e-commerce sales in the European Union (EU) increased to hit €602 billion, which is a double-digit increase, but VAT fraud still costs members states of the EU as much as €50 billion annually.

    The reason? The EU has standard VAT rules, they may be applied differently in different countries – and e-commerce across borders just complicates matters since it requires online sellers to register for VAT in every EU member state where they sell their goods.

    It is why the European Council adopted new rules that make it easier for online sellers to comply with VAT obligations. The regulations will start coming into play starting 2019. Until then, here are a few things that e-commerce businesses should know for now:

    –           VAT obligations of non-EU sellers

    –           VAT obligations of EU sellers

    –           Consequences of non-compliance

    1.         What’s VAT

    Value Added Tax (VAT), unlike sales tax, is collected by all the sellers of services and goods at every stage of the supply chain. It means that manufacturers, suppliers, retailers, distributors, and end consumers all pay VAT on purchases. In comparison, sales tax in the United States is imposed on the final consumer only.

    2.         European VAT Rules

    When selling as a European business to EU consumers:

    Online sellers based in the EU and selling goods online to consumers in Europe have to consider the distance selling rules. Distance sales refers to goods dispatched to private consumers in a different EU member state with the supplier being responsible for delivery.

    The rules apply even if you fall into the categories below:

    –           You aren’t VAT registered

    –           You are a sole trader

    –           You sell exclusively via a marketplace

    The rules are important with regards to VAT in the EU and can catch out numerous online traders in Europe. However, sellers can use them to their advantage and expand throughout the EU while keeping the cost of compliance low if properly used.

    Distance selling rules allow you to sell cross-border to customers in the EU until the thresholds that have been set are met. You will apply the VAT rate of the outbound country on your sales before the thresholds are met.

    Once you have exceeded the threshold for the buyer’s country, you will have to switch to that country’s domestic tax rate and make sure that you are VAT registered in that member state.

    For instance, while the UK’s distance selling limit is £70,000, it is £100,000 in Germany. It means that if you are VAT registered in the UK and start distance selling to Germany, you will still be required to apply for and file VAT refunds in the United Kingdom until you reach £100,000 in annual sales.

    Once you have hit the threshold, you will be required to file your VAT returns in Germany. The moment you are VAT registered in a different country, make sure that you only charge VAT in one country, which means that once you surpass the threshold you will be charging VAT in the buyer’s country.

    If you hold stock outside the EU or drop-ship products from outside the EU, the responsibility for duties and taxes will depend on the importer of record. If the importer of record is the customer, he/she is liable for VAT and import duties when the products are imported.

    One option to avoid this would be to register for VAT in the first port of entry into Europe. In such a situation, you can reclaim your import VAT on the VAT return. All the sales to the customers in the country where you are registered have to include the local VAT rate.

    If you use fulfillment centers for storing goods in an EU member state, you create a supply of goods that’s taxable and will have to be VAT registered at once. The key thing to note here is that after you are VAT registered in one EU member state, the distance selling rules will start applying to you.

    3.         Additional Declarations You Should Know About

    Just to add to the complexities of VAT in the EU, every member state has its own reporting threshold referred to as Intrastat declarations. They are mandatory statistical returns that helps tax authorities monitor the movement of goods in the EU.

    EC Sales Lists (ESLs) are more commonly reported by e-commerce sellers. They are used for documenting intra-community B2B sales along with the movement of stock between EU countries for easier management of the movement of the taxable supply of goods. They are filed alongside the VAT return in the outbound country.

    Prior to shipping products to the EU, you will require an EORI (European Operator Identifier) Number. It is linked to your VAT number and helps customs official in Europe to easier identify your shipments and issue documents that helps you reclaim import VAT paid at customs.

    The EORI and VAT numbers are equally important when you make a shipment to Europe, so make sure that the shipping provider includes both numbers in the bill of lading.

    4.         What Should You Consider When You Expand Internationally?

    If you are a small or medium business, you could be thinking about expanding to other markets in Europe to grow the business. Here are a few things to consider:

    You should think about using a third party or fulfillment center to fulfill your shipping needs since exporting may require some expertise and good strategic planning.

    Amazon may provide direct access in its pan-European program, but you must first be VAT registered in 7 countries straight away.

    Try finding a marketplace that’s best suited to your business.

    You should also enlist the services of a professional translation service.

    Getting industry experts to help not only ensures that you are compliant but that each penny is used properly. Consider using an international consultancy that can help to ease the pain of growing anywhere in the world.

    It will help free you up to grow the e-commerce business positively without the bureaucratic processes of local government bogging you down.

    5.         Do You Plan to Sell Digital Services Cross-Border in the EU?

    You still have to consider VAT even if you plan to sell digital services cross-border. It is where the VAT Mini-One-Stop-Shop (VAT MOSS) plays a critical role.

    The rules that the EU commission will come into force on January 1st 2021 and will simplify VAT for the supply of electronic services along with broadcasting and telecoms services. It is set to lower costs for businesses by as much as 95 percent.

    The first phase of those new rules will be a threshold for application of the current MOSS system. The MOSS system used for VAT payment and reporting will then be extended to all types of goods and services 2 years later. If you are dealing with the UK, then you should keep abreast with all of the latest Brexit news around VAT.

    Brexit

    6.         What Will Happen If You Fail to Comply?

    The EU has recently started to crack down on e-commerce marketplaces and sellers such as eBay and Amazon for tax fraud, so ignoring VAT when you sell internationally may have serious consequences for your business.

    fine penalty

    It can not only cause a lot of stress, but the entire business could be under threat in case you don’t comply.  You may become liable to some if not all of the following as a result:

    –           Investigation by the authority

    –           Seller account being shut down on marketplaces

    –           Years of backdated payments

    Benefits AI for Businesses

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    artificial intelligence in the workplace
    artificial intelligence in the workplace

    One of the key benefits of cloud computing is the fact that it allows businesses to benefit from artificial intelligence or AI in short. This technology has the ability to offer many development opportunities to businesses.

    In fact, many businesses have taken advantage of this technology due to the many benefits it offers. Having said that, here are the reasons why every business owner should consider using cloud-based AI:

    1. Enhances Personalized Shopping Experiences

    e-commerce-promote

    Are you looking for a way to provide your customers with personalized marketing? If so, it may be good to consider using cloud-based artificial intelligence in the workplace if you have not done so already. Personalized marketing generates customer loyalty, increases engagement and boosts sales. That is why you will find many businesses putting so much effort into providing their customers with personalized marketing.

    AI identifies customers browsing habits and purchasing behavior. This technology is able to provide very accurate offers to customers by using millions of transactions that are stored and analyzed in the cloud.

    2. Automates Customer Interactions

    Many customer interactions like online chat, emails, telephone calls, and social media conversations need human involvement. However, with AI a business can automate the communications we just mentioned. Collecting and analyzing data from past communications can help a business program computers to respond to customers in an accurate manner and handle their inquiries.

    AI can perform better when it comes to customer interactions when combined with machine learning. This is because of the fact that this encourages more AI platforms interaction. One of the best examples is AI Chatbots which performs even better than humans when it comes to customer interactions since it can interact with many customers at the same time and can both initiate and respond to communications be it on an app or on a website.

    It is estimated that by 2020, 85% of customer interactions all over the world will be handled by intelligent machines that can replicate human functions. It seems that the days of using a call center are over.

    3. Real-time Assistance

    AI can also be beneficial to those businesses that communicate with very many customers on a daily basis. For instance, in the transport industry, airline train, and bus companies have millions of passengers’ daily meaning that they have to look for a good way to interact with their clients in real time to communicate information such as notice of delays.

    There are bus companies that use AI to track the location of their buses in order to provide travelers with real-time updates on where the bus is and the estimated arrival time of the bus. Customers can get this information on the bus company’s app.

    4. Data Mining

    One of the best things about cloud-based AI is that artificial intelligence apps can quickly find important information during the processing of big data. This can help businesses discover important information that they may not have discovered in the past hence giving businesses an advantage in the market.

    5. Operational Automation

    AI can operate other technologies that facilitate automation in the business world. For instance, factories can use AI to control robots or maintain the right temperatures (through intelligent heating. In some hotels in Japan, robots have taken over jobs of human receptionists. These robots look exactly like human receptionists and deal with check-ins, booking and handle inquiries in 4 languages.

    AI is also used in the retail industry to track inventory. This technology can be used in the retail industry when it is linked with cloud technology and RFID. AI is used in China by the police to apprehend criminals. In fact, China has a vast CCTV network and AI is used here to spot and track suspects through facial recognition.

    6. Can Predict Outcomes

    AI can predict outcomes using data analysis. For instance, AI analyzes customer data patterns and predicts whether or not the products that are currently being sold will sell and if so, in what volumes. In addition, AI will predict when the demand for the products in question will tail off.

    This can be important as it can help a company buy the right volumes of stock that will be in demand. It is predicted that within a decade, there will be no seasonal sales since AI will ensure that there will be little leftover stock to be sold.

    Apart from being beneficial to business in the retail industry, AI’s ability to predict outcomes can also benefit areas such as banking as it can be used to predict stock price and currency fluctuations. It can also be beneficial in the healthcare industry as it has the ability to predict outbreaks of infections by analyzing posts in social media.

    7. AI Can Help Improve the Recruitment Process

    AI has helped businesses automate the process of hiring new employees. The technology sifts through applications fast and automatically rejects those applicants who don’t meet the personal specification of the company.

    This helps save time since a business owner will not have to spend money on a recruitment agency. It also makes sure that there is no bias or discrimination in the shortlisting process. Moreover, AI programs can handle administrative recruitment tasks.

    5 Surefire Ways Of Marketing Your Cannabis Business Online

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    cannabis-marketing

    Do you want to get your cannabis business on the right track online? Of course, you do and these tips are here to help.

    cannabis-marketing

    1. Create A Quality Website

    We live in times when the global market is online. If you want to get in touch with your customers, then you need to have a robust online marketing presence. For starters, you need to have a highly intuitive, user-friendly, quality website. While it is possible to get business from the locals that know about your dispensary or even tourists that have to come by the store, you will have a better competitive edge against your competition if you also take the online route as they do.

    2. Publishing Relevant Content

    A potential client or loyal customer is likely to visit your site because they are in search of your products or want to know more about what you are offering. Always give your customers a reason to trust you if you are intent on gaining their trust. You can do this through posting relevant, informative, quality content. The material you publish should not be limited to articles can blogs. It can include expert tips and advice or news, reviews and descriptions of products.

    3. Establishing A Strong Social Presence

    While advertising on social media platforms may be restricted to specific products, you can employ various ways of promoting your business on social media so that it is in front of your target audience. Leverage the power of social media, which lies in engaging your audience. Do your best to connect with them instead of dumping content at them. In as much as they would like to buy stuff, people also like feeling like they are being “sold to” so make the most of this by providing information that suggests solutions rather than pitching a sale.

    4. Engage Search Engine Optimization

    Digital marketing does have its restrictions. One of the most significant ones is that it keeps you from paying search engines such as Google for the new customers you gain. Fortunately, the same restrictions do not prohibit you from being visible online making it easy for users to find you when they run searches. The secret to this is the use of quality search engine optimization (SEO).

    Search engines will rank websites based on optimization elements such as being mobile friendly, how user-friendly a site is, and having relevant and quality content. Such things are little to do with the amount of money you can pay for their application on an advertising platform, and more to do with how much effort goes into their implementation to improve your appearance in search results.

    Over time, online consumers have grown to value search results as opposed to what is availed by paid adverts and thus are more likely to purchase if they find your business via online searches.

    5. Leveraging Email Marketing And Customer Loyalty

    Your efforts to dish out quality content for marketing purposes can be furthered by email marketing. The objective of any advertising and marketing is to drive customers to your business, and that includes both the new and existing clients. Keeping them engaged is vital, and you can do this via email marketing, which can also be a tool that you can leverage to build consumer loyalty.

    It is an effective way of keeping your clients informed about the latest cannabis products, discounts, deals, among other things. You will need to come up with an email list of subscribers and then have it automated for the messages (emails) to be sent based on your customers’ shopping behavior, preferences, loyalty, or even important dates.

    The above are just a few of the many ways you can advertise your cannabis business online. The industry looks promising, and its gradual acceptance as an influential industry means that it will to your benefit if you align your marketing efforts to the digital trends.

    Ecom Elites Review

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    Are you into an online business and looking for a blueprint to make it profitable? Or do you want your dropshipping business to grow? If yes, this Ecom Elites Review will help you discover new ecommerce opportunities.

    Everyone knows that it has never been easy becoming an entrepreneur. You might encounter challenges or failure. But with Ecom Elites, you have nothing to fear since you can build a risk-free business.

    Today, more and more entrepreneurs are taking advantage of a more innovative business model – drop shipping. So, if you are ready to create new business opportunities, now is the best time to get more familiar with Ecom Elites.

    What Is Ecom Elites?

    Created by Franklin Hatchett, Ecom Elites is an ecommerce training course, helping entrepreneurs and stores to boost their sales while maximizing their success in the online platform. This training course is specially designed to leverage one’s expertise and skills when it comes to online marketing.

    Ecom Elites includes different business applications, strategies, tools, methods, and process offering immediate results. The course involved a variety of topics, such as driving traffic to the website, social media networks, chatbots, and email marketing. Then, Hatchett also included videos which can help the students to improve their marketing efforts.

    What to Expect from Ecom Elites

    If marketing effort is done wrong, your target market will not see your products or store or even they might have seen your ads, but ignore it. As Hatchett created the Ecom Elites, he was able to teach entrepreneurs on how they can set up their drop shipping business. Besides building a successful ecommerce, the course is also designed to create an unbeatable, effective marketing advantage which will lead you to financial freedom.

    • Easy Passage to Online Entrepreneurship

    Ecom Elites will help you easily enter the online entrepreneurship. The lessons are designed to be straightforward and provide easy to understand advice.

    • Time-Saver

    You do not need to spend half of your day sitting on your desk and learning the entire concepts of drop shipping. Ecom Elites can be automated, or you can learn everything on just a one-time activity.’

    • Acquire Ecommerce Expertise

    With the help of Ecom Elites Review, you can avoid common dropshipping mistakes and transform yourself into a veteran in the ecommerce industry. Then, you will learn new techniques on how you can continue your growth.

    • Proven Success

    Once you joined the training course, you are investing in a proven system that creates great opportunities and success. You will become among the successful individuals in the world of ecommerce.

    What Are the Contents of Ecommerce Training Course

    Since Ecom Elites is a step-by-step online entrepreneurial training course, you will learn practical strategies on how you can stand out and outshine your competitors. You will be provided with ten modules, and under each module, there will be different topics from introduction to SEO. Below are the ten-course modules:

    • Shopify Setup
    • Sourcing of Products
    • Facebook Traffic
    • Instagram Traffic
    • Email Marketing
    • ChatBot Traffic
    • Sales Funnels
    • Google Shopping
    • Organic Google Traffic
    • Top Secret Videos

    For a more detailed breakdown of the course modules, see Aaron’s Review of Ecom Elites.

    Ecom Elites Pricing

    Ecom Elites comes in two different packages. You can choose between Standard package which is $197 and Ultimate package worth $297. Although there is no free trial, you can receive a 30-day money-back guarantee.

    Standard Package – $197 One Time

    • Store Setup Training
    • Full Product Research Training
    • Comprehensive Instagram and Facebook Traffic Training
    • Comprehensive Email Marketing and Training
    • Google SEO Traffic Training
    • ChatBot Mastery Training
    • Weekly Videos with Q&A Sessions
    • Super Secret Videos
    • Private Inner Circle with Hatchett and Other Members
    • Instant Access and Lifetime Updates

    Ultimate Package – $297 One Time

    • Store Setup Training
    • Full Product Research Training
    • Comprehensive Facebook and Instagram Traffic Training
    • Comprehensive Email Marketing and Training
    • Google SEO Traffic Training
    • ChatBot Mastery Training
    • Weekly Videos with Q&A Sessions
    • Super Secret Videos
    • Private Inner Circle with Hatchett and Other Members
    • Instant Access and Lifetime Updates
    • Complete 7 Figure Funnel
    • Complete Sales Funnel Academy
    • Complete Google Shopping Ads Academy
    • My Top Selling Niches Of All Time Book
    • My Top Selling 6 Figure Products Book

    Ecom Elites Pros and Cons

    Before ending up with Ecom Elites, it would be nice to take a look at the pros and cons of Ecom Elites.

    Pros

    There are plenty of impressive things about the training course, including:

    • Franklin Hatchett is effective in both explaining and teaching everything about dropshipping
    • Over the shoulder and step-by-step videos included
    • You can learn strategic and effective ways on how to get customers from different sources
    • You will discover the importance of email marketing in ecommerce and see a 30% boost in sales for free
    • You can uncover the importance of sales funnels
    • It offers two different price levels
    • More than 150 videos included
    • The training course is quite straightforward to understand and follow
    • Real-Time support is available through Facebook groups where Hatchett will answer all your questions regularly
    • The course consists of advice on chat boxes, virtual answers, and set up for Shopify and ChatBots

    Cons

    Besides having impressive pros, there are also some cons for Ecom Elites.

    • Ecom Elites has no written worksheets that offer a summary
    • The training course focused too much on marketing, instead of adding more teachings about how to negotiate with buyers

    Ecom Elites Support

    Another good thing about Ecom Elites is that you will receive a complete, dependable support. You can reach Hatchett with private Facebook group and email dedicated for the training course. Once you purchase the course, you will receive an email immediately, which encourages you to join the private Facebook group known as eCom Elites Exclusive Hideout.

    Conclusion

    Ecom Elites is a straightforward yet, outstanding ecommerce training course at a very reasonable price. Remember, dropshipping is never easy. That means you will need comprehensive guidelines and training to be more productive and successful in your chosen niche. When you buy this course, you can gain all the knowledge and skills necessary to start a 6 to 7 figure each year for your dropshipping business.

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    What Your Checkout is Missing: 9 factors

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    What Your Checkout is Missing

    You might be surprised: much more likely that the checkout of your online store is rather overpacked than missing. There are two explanations of the checkout malfunction: human and technical. In this article, we will overview both of them.

    Human side: why customers stop before purchasing?

    The answer is more obvious than you think. They don’t want to buy from you. For now.

    You probably heard the statistics that 67.89% of online shopping carts are abandoned around all of the Internet. The number is correct, but it is wrong to suppose that 67% of people that added anything to the cart were already hovering above the ‘Checkout’ button with their credit card ready, and closed the tab in the last moment. This is the biggest misbelief most marketers and merchants tend to believe. The number of abandoned carts looks catastrophic, but let’s break it down into smaller sections (the statistics are provided by Square2):

    • 44% were stopped by shipping costs higher than expected (nothing to do with the checkout itself)
    • 41% were not ready to purchase at all (you see?!)
    • 25% considered the product to be too expensive (not a checkout issue)
    • 24% wanted to bookmark or ‘reserve’ the products by adding them to cart to revisit them in the future (has nothing to do with the technical process of the checkout itself)

    Less than 15% of buyers left the cart unattended because of lack of payment options, extra taxes, complex checkout organization, slow loading or cracked website. These are the issues to work on, and we will mention them later, but let’s start with what is wrong with our perception of unfinished conversion.

    About 40% of statistical abandoners fall into categories of ‘comparative’ and ‘emotional’ customers that use an online cart as a bookmark tool or add products to cart impulsively, to relieve the urge for online shopping. But are they lost forever?

    Busting the myth about ‘perfect checkout’

    If you think your cart and checkout is the reason your customers leave, it’s not exactly so. As stated in the statistics above, about half of customers who leave the products in the cart, have no intentions of buying.

    You сan blame it on the design or usability, or suppose that your store lacks some X-factor to make customers always finish the purchase. Commitment to building a perfect store is understandable, but you miss the half of the point: your checkout doesn’t throw people off. Most of the time, they leave because the time for the purchase has not come for them yet.

    The question is not how you can get rid of that customer behavior, it’s rather how you can include that pattern in your sales cycle. Instead of treating unfinished orders as a revenue loss, treat them as your future conversions.

    Don’t hurry with a checkout redesign

    First, make sure your checkout works as expected. When the cart abandonment rate starts bothering you, the first fool-proof measures you should undertake to reduce faulty cases are:

    • Make sure customers see the final product price and taxes very clear before the item goes into the cart.
    • Reorganize your checkout to have fewer steps (ideally, fit it in the same page).
    • Make sure the fields you are asking to fill are comprehensible.
    • Check if your CTA is clear enough.

    After the checkout is tuned, go back to the numbers: realize that 30-40% of your online store visitors express their interest to your products by clicking ‘Add to Cart’, nothing more. But if they are interested. It means you can continue working with them. How?

    Stay in contact with people who left anything in their carts. Offer to continue placing the order. As simple as that.

    ‘Extend’ your checkout process for as long as the customers need

    While it may seem that chasing people who didn’t place an order is ineffective, it actually is. The interest is there, you need to ignite it. You don’t know the exact reason for the cart abandonment in every case, but statistics are on the seller’s side. 47% of cart abandoners are waiting for your follow up email, and 32% won’t ignore it. What is more, your competitors (at least 80% of them) consider such emails a waste of time. This channel is not clogged, and maybe, some of your customers just need a reminder, lost the link or took a few hours to think.

    Stay in contact with customers in a few hours via emails

    As long as there is an abandoned cart, just follow it up with an email as soon as possible. 1 hour is your most preferable deadline – most cart abandoners convert if notified during this period. If not all of them are registered, this is not considered a problem anymore: there are checkout recovery tools that make sure to ask for the email before any other actions on the checkout.

    How should checkout recover email be?

    • Always include the product picture. The rule of seven still works!
    • The offer benefits should be highlighted: free shipping, reduced price, personal discounts.
    • The urgency based on limited quantity or time-sensitive sale.
    • The email should be optimized for mobile.
    • The email should contain a clear CTA button that will take the customer right to checkout.

    But right after this email is sent, there should be no obstacles for the purchase. From open email to the ‘thank you for your order’ message, the customer should glide perfectly, like on a theme park ride for kids. Why?

    Technical side: confused people don’t convert

    Confused leads to being ‘anxious’. Anxious customers are also not the most dedicated ones. A confused customer is the one who can’t find the checkout button, or can’t understand what do you want from them in this particular form field. If a confused customer can’t figure out the solution to their problem in a few seconds, they leave.

    To make their experience seamless, make your checkout obvious. Below are some tips on how to achieve the cleanest structure possible, based on the reasons why customers usually fail to check out.

    Leave only the information that matters for the purchase

    Ensure it’s really the product they want to buy. Just include product images to the cart summary, state its name and attributes if there any. It will reduce customer anxiety by showing they are charged fairly without hidden fees.

    Let users change the contents of the shopping cart any moment into the checkout. Make the quantity and attribute bars available. If the product quantity is stuck, that means a customer has to go all the way of adding product back to cart, and making sure it’s the right amount this time. But in reality, most people would give up at that point and switch the seller.

    Show estimated shipping costs as early as you can in the checkout process, if it is possible, automatically determine the origin country to calculate the fees. An informed customer is a calm customer.

    Don’t ask what you don’t need. The email to send order confirmation and notifications and the address for the shipping is more than enough. A forced requirement of a middle name, a phone number, or any sort of preference quizzes before the order is placed feels like the lifetime of irritation. Irritation and closed conversions don’t go hand in hand.

    The customer can handle their order as a whole from a single page or go back to shopping.

    Make your checkout eye-friendly

    Multiple blocks on the checkout page are confusing. What should they do next? Enter their details? Continue browsing? Apply their discount code? Keep one bright and articulated CTA per page to keep the customers focused on what you need from them now: save, proceed, place an order.

    An example of a clear checkout with coherent CTAs.

    Remove upsell and cross-sell blocks from the checkout to avoid the customers confusing the contents of their cart with other products. The last appropriate stage to offer a bundle purchase is at the cart. What you can show early is the discount bar. Let the customers know they have a discount already, it is valid and applied.

    Add a progress bar for the customers to see at what stage of the order they are, and where will the transaction happen. Be consequential: first, ask where the order is going for the customer to be sure his region is on the list, then let them choose the shipping method and only then ask for the payment details. And don’t forget to show the order summary.

    The customers can be sure they won’t be charged suddenly.

    Show that your checkout is safe to use

    Validate all the input your customers provide. This will save you from the headache of handling the orders with faulty emails, and prevent the customers from allowing the typos in their addresses. Plus, this makes filling the forms faster.

    Less typos, less unfulfilled orders.

    Display security certificates and badges if you use any. If you care about a secure checkout and transactions and scan your store with the antivirus software, it is one more reason to trust you as a seller.

    Remind your customers about loyalty and return&refund policy before and after they place an order. This way, they clearly see they won’t be abandoned if they need further help with their orders or there is something wrong.


    Follow the checkoutlessness trend

    Since everyone likes to shop fast, some of your customers would like to buy instantly, passing the initial checkout phase. Paypal and other digital wallets like Google and Apple pay to are designed for safe payments that do not require forms or registering account give your customers more options.

    Let the customers be your guests. As you wouldn’t force someone you have invited to your place to tell their private information, don’t force people who came across your store by a simple Google search to prove their loyalty to you. Respect your one-time customers and let them have the joy of shopping at your store by giving the guest checkout option, without commitments.

    Two points to think about

    First point: some customers are not your customers yet, but they might become yours if you ask them. Do not give up on them too quickly and provide them with extra care.

    Second point: decluttering your checkout may bring an unexpected drop in cart abandonment rate.

    Author’s Bio: Oksana Mikhalchuk is Content Manager at NEKLO, a software engineering company with a primary focus on Magento ecommerce development. Oksana is dedicated to writing about marketing, web design and, of course, everything Magento-related.


    Why SEO is must for every business

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    SEO for business

    SEO for Business

    The role of a search engine such as Google or Bing in our day-to-day life is at the peak. Right from your day to day search queries on your web browser to your digital assistant (Alexa, Siri, Cortana, Bixby or Google), the importance of search is getting more and more critical. These search engines and digital assistants simply displayed the most relevant information from websites and present these to the user in an unbiased manner. Here unbiased means websites that have optimized their site structure and content. SEO is a major driver in the creation of user-friendly, robust and fast loading websites which in turns rank higher on search engines and get qualified, potential customers. Seo also help build brand awareness for business and search engine users are most likely to process site that is on the first page as opposed to the website which had not. Every business, therefore, needs to invest in search engine optimization. SEO builds trust and credibility of your website hence providing great leverage to your business. Get engaged with a reputed SEO agency who has deep skills and knowledge of how the overall SEO algorithm works.  

    Reduce your PPC Cost

    reduce PPC cost

    Even if you are using pay per click method, as your Help you reduce your cost per acquisition. Well optimized pages with quality content automatically qualify for low cost of the keyword as opposed to the websites with poor non-optimized content.

    Moreover, do not have to pay or advertise your business in the PPC marketing campaign if you have a strong as you are standing. Well optimized site means your site will rank higher for several organic keywords for which you do not need to pay. An effective Seo strategy can help you reduce your advertising cost and you can invest your savings in more efficient and important areas. Seo is a long-term strategy and if implemented correctly can do wonders for any business. With the organic rankings, once you are placed in the positions, it becomes easier to sustain that ranking with minimal efforts. Seo is, therefore, must for any business. Try to search for any keyword that is related to your business and you will find several competitors trying to be on top for both PPC and organic slots. Both organic and paid search yielded value leads and sales. Every business needs to invest in search engine optimization. There is no other option!

    Guest Posting: How To Do It Right!

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    Guest Posting: How To Do It Right!

    Whether you’re building an online community or writing your own blog, you need to increase the flow of traffic to your site. One of the most effective ways to increase your blog readership as well as search engine rankings is by doing guest posts.

    Guest Posting: How To Do It Right!

    Though guest posting often yields fantastic results, it’s also a highly competitive field in which you need to stand out. What can you do to make your posts high quality? How can you offer better insight than your competitors?

    7 Tips For Guest Posting ‘The Right Way’

    1. Research, Research, and Research

    You want to be able to regularly guest post on a blog, right? The only way that you can please the editor of the blog is by creating fresh content that hasn’t already been covered by another poster. A simple Google search is all it takes to check for covered topics and potential subjects the blog may be lacking.

    As content is king, blog editors are more likely to ask for future posts from you if you add something new to the mix!

    2. Have A Unique Approach

    It’s inevitable that you may end up blogging about a topic that other blogs have covered before, but what you can do is approach the topic in an entirely new way. Use your own unique approach and personality to bring something extra to the post. Try looking at common topics in a different angle or put your own spin on them!

    Some questions to ask before submitting your post are:

    -Is it different enough from previous works already published?

    -Does it make the audience feel something?

    3. Be A Reader

    It may seem like common sense, but many people pitching their content never even read the blog they wish to guest post for! Shocking, but true. If you want to stand out from your competition, read the blog you want to write for and let the editor know how often you read the blog. Taking this extra step can tip the scales in your favor.

    4. Grab Attention

    You need to grab the attention of readers in the first few sentences of your post. If you take a long time to provide anything of value, readers will skim over your content or leave altogether.

    5. Use The Right Keywords

    Guest posts serve the purpose of adding content to a blog that will attract more traffic. More traffic means better rankings, but in order to accomplish that, you must implement relevant keywords into your content. Research your keywords and how they rank before making them a part of your post.

    6. Use An Anchor Text Wisely

    The anchor text you choose to incorporate into your post is the one people will link it with. The right anchor text can positively impact your rankings, but a poorly chosen one can be detrimental.

    7. Think Like A Novice

    Many guest blogs are just too in-depth or complicated. You need to engage your audience while also creating content that speaks to newbies. Most people visiting a site for a certain topic don’t have advanced knowledge, therefore, your posts should inform and educate on a basic level.

    We want to hear from YOU! Leave a comment below if these tips have worked for you and/or you have some advice to share.

    Signs That Your eCommerce Site Might Need an Upgrade

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    website-signoff

    It’s all too easy to start thinking about your new website by thinking about your current website. Free your business.

    When planning your new site, your focus should be what you want the site to achieve for your business. Step away from your current site and spend some time taking a fresh look at what triggers your customers to purchase, and what keeps them coming back multiple times to purchase from you.

    Top tips for success

    • The technology (web platform, content management system and other integrated systems) should serve your goals. Start with goals and then find the technology that works. Not the other way around.
    • Work with web development experts who understand that your website is a business development tool and sales channel. If you have a choice of vendors, go with the ones who can demonstrate solid experience helping other businesses grow.

    ‘Signed off’ doesn’t mean ‘finished’

    A new website development can be unnecessarily stressful, if you’re worried about deviations from a signed off design or requirements. In fact you can be sure that a website that aims to meet your business goals is likely to need tweaks and changes during the project. You need to stay alert and ensure you’re working with an expert team that is prepared to act transparently and keep your goals in mind.

    Tips to keep your website on track

    Tips to keep your website on track
    • Set yourself a realistic budget for the development work, and allows for adjustments to scope and requirements that come up along the way.
    • Choose a vendor who is able to provide transparent project management and communications. Ideally, you’ll want to work with a team who are experts in the Atlassian suite of products (Jira, Confluence, Jira Agile, Stash, Bamboo, Crowd, Crucible and HipChat) – a toolset that streamlines and enhances projects by helping teams collaborate.

    Make it easy to get great content onto your site

    Okay, so that tired old phrase ‘Content is King’ may seem like a cliché, but regardless of how you say it, the content on your website will play an important role reaching your site’s business goals. Whether your focus is Search Engine Optimisation (SEO) or conversion, you’ll need targeted content that can be easily updated, and optimized. As you monitor and respond to your site’s visitor statistics, the right CMS eases the way for responsive updates and continuous improvement of your website. In short, the right CMS lets your content team help you maximise the return on your investment.

    Tips to make your content right on day one  

    • Work with a web development vendor who is CMS-agnostic. If you’re locked into a CMS because that’s your vendor’s area of specialization, you might not be getting the best website for your business.
    • With a new website design and possibly a new focus your content needs are likely to be different too. Ensure your content strategy is updated in line with your new website, and you’ll be ready and running at launch.

    Think about tomorrow

    Because your website upgrade will run as project – starting with planning phase and finishing with a launch – it may be easy to focus too much on a go-live date and forget to think beyond, into your site’s next phase of ‘business as usual’.

    If you business goals include growth, your website will need to accommodate that growth. You may need to expand your site and add functionality, features or integrations in the future, perhaps quite soon after you launch.

    Changes in technology are inevitable. Your eCommerce website is likely to include integrations with inventory, billing, logistics and other systems, which may need to be upgraded at different times. Choose web partners who can build a site that allows seamless upgrades of individual components as required, without impacting the overall functionality of your site.

    Top tips to future-proof your new website

    • From the early stages of the project, work with eCommerce expert who are willing to help you develop a roadmap of features and improvements for future development of your site.
    • Work with web experts who find clever ways of integrating features without modifying the core code of your platform, and who think strategically as they build.

    A website upgrade is equal parts exciting and stressful. You’ll be opening up new opportunities for growth, and you’re also making a serious investment, with risk and costs that may seem daunting.

    Smooth the way by partnering with a team of web development experts who will focus on your business goals and keep the future in mind.

    Amazon choose 2 winners – New York and Northern Virginia

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    new york amazon headquarter

    new york amazon headquarter

    Amazon, the number one e-commerce company in the world has finally chosen not one but two cities the two headquarters. Amazon today announced that it would build new campuses in New York City and Northern Virginia. This comes after a worldwide search by the e-commerce tech joint 14 months ago where several major cities in US and Canada aggressively pitched city as the best choice for Amazon’s new headquarter. There were in a total of 238 bids which eventually narrowed down to 20 finalists including Toronto, Vancouver, and Calgary in Canada. Both New York’s long island city and Virginia’s Arlington will receive $2.5 billion as an investment from Amazon and each will have more than 25,000 workers. Amazon had initially said that it would choose one city as its next headquarter and was planning to invest US$5 billion but eventually decided to split the jobs and investment between two separate cities both in the United States. Notably, both the cities are located in the eastern end and will help Amazon manage both the US and the Canadian operations. In one of the blog, Amazon has said that it will receive about US$1.5 billion as an incentive from Long Island City while $573 million from the city of Arlington. Both the cities will have an average annual salary of $150,000. The stocks for companies dealing in the properties in both of these cities have already skyrocketed with this news and expected to rise further as the project gets into the shape. The wait and anxiety is finally over!

    Google launches reCAPTCHA v3

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    recaptcha

    Google has launched reCAPTCHA v3 in a totally new version that detects abusive traffic on your website without user friction. It returns a score for each request you send to reCAPTCHA and gives you more flexibility to fight against spam and abuse in your own way.