The growth of online shopping has enticed many to create an Amazon type model but 98% of the online retailers have faced difficult times and many have shut down their shops. There are several factors that attribute to the failure of e-commerce market. The biggest factor has always been a lack of motion in the online marketplace. Fierce competition in the e-commerce market has prompted many retailers to shut down their site. Those who have achieved success have either a very unique product for sale are the marketing strategy has been extraordinary. For any e-commerce site to grow and expand, it is very critical that the marketing aspect is given priority. Here are the following steps that can be taken to avoid future failures.
Be Original and Unique
Do not copy the content: if you are selling products from one single supplier who is already supplying to multiple resellers, make sure your products are not copied or the website content is unique. Although you may have the same for a number and the product description, you might want to make some changes in the page title and product description to make your self unique amongst others. For example, if you are selling an Internet router from a reputed company which has multiple suppliers, you need to make sure the product description that you get has some unique elements which differentiate you from other suppliers. For example, you can create a video of the outer to display how it works, what are it characteristics, how to operate and what is your price. You can post these videos to multiple video shipping sites and also link it back to your product page. This will make sure your product is different from others and also you get quality backlinks which is helpful in making a stronger user. About the product. Companies such as Best Buy and Newegg create hundreds of videos about their products to be unique and impressive in the eyes of search engines.
Make sure your site is running fast for any type of Internet speed. Search engines such as Google and Bing strongly advise improving the speed of any site to be able to get higher rankings in the search engines. Make sure you have a good quality server which can take the load off your site. Make sure all your products images are optimized which can greatly increase the loading time. E-commerce software’s such as Magento are ready server resource intensive software’s and therefore a minimum of the Virtual private server is required to maintain the optimal speed.
SEO Optimized Website
While creating a product page, make sure your page has a proper optimized SEO structure. The page title of the description should not be same for all products and should be cleverly written. Proper use of HTML tags can create a big difference in terms of your page ranking.
Get User generated Reviews
Product reviews are one of the best methods to keep your website content refreshed and interactive. Search engines give a special emphasis to user-based reviews and these reviews can be populated in the search engines.
Enhance your backlink Portfolio
Quality backlinks is the best method to increase your website overall ranking and traffic. Make sure you get the backlinks from quality websites which caters to the same type of business that you are promoting. For example, if you’re selling computers, backlinks for a technology blog can immensely surge your product ranking. Unnecessary links or over guest posts can spoil your website reputation and can inadvertently harm your website. Play safe and work hard and you will eventually get the results.
Social Media Marketing
Social media can be a big boost to your website traffic if utilized properly. Make sure you post relevant and appropriate content regularly on social media. Post events and special deals on social media. Never post unnecessary or offending posts which can spoil your reputation forever.
Never lose heart if you are not getting the appropriate traffic or business from your online store. Amazon was not built in a day so if you have opened a e-commerce store, walk further to improve its stature in the eyes of your customers and search engines. There is no shortcut to success, hard work always pays.