For any ecommerce business, ranking higher on search engine result pages (SERPs) is crucial to reaching potential customers and improving sales. Keeping up with the ever-changing world of search engine optimization (SEO) can be challenging; however, as AI technology continues to evolve, it’s an exciting time to explore the role it plays in advancing SEO strategies.
In this blog, we’ll discuss the importance of AI in SEO and explore some advanced tactics businesses can use to improve their website’s visibility and organic traffic, resulting in better online performance.
- Utilize Natural Language Processing:
Natural Language Processing (NLP) is the AI technology that enables machines to understand and interpret human language. Incorporating NLP into your SEO strategy will ensure that your content is well-optimized for long-tail keywords, questions, and conversational phrasing. These are essential elements for voice search optimization, which is predicted to account for nearly half of all internet searches in 2023. Ensure that your website and its content provide an outstanding user experience to meet Google’s EAT (Expertise, Authoritativeness, Trustworthiness) guidelines.
- Optimize for Google’s BERT:
Google’s BERT (Bidirectional Encoder Representations from Transformers) is a complex neural network-based algorithm that powers the world’s most popular search engine. It focuses on understanding the meaning behind the words rather than simply matching keywords. Hence, businesses that optimize their content for BERT will stay one step ahead of the competition. Involving NLP-based SEO tools, understanding user intent, and prioritizing quality content can assist in optimization.
- Leverage Structured Data:
Implementing structured data on your website can significantly impact your site’s visibility on search engines. Structured data enables search engine crawlers to understand your website’s content and structure. Leveraging structured data allows you to add rich snippets to Google’s SERPs, enabling your website to appear in Featured Snippets, Voice Search Answers, and other elements that improve visibility and user experience.
- Invest in Machine Learning:
Machine Learning (ML) is AI technology that empowers machines to discover patterns and predict outcomes. In SEO, businesses can use ML to optimize content, identify keywords, and ensure their website is providing an exceptional user experience. Investing in ML can help ecommerce businesses improve their marketing campaigns with data insights that can lead to a better understanding of their audience’s behavior and preferences.
- Focus on Mobile Optimization:
Mobile SEO has become increasingly critical as mobile users are becoming predominant. Hence, it’s essential to focus on mobile optimization to improve search rankings and user experience on mobile devices. Optimizing your website’s page speed, responsive design, and minimizing page loading is crucial for a positive user experience.
Incorporating AI strategies into your SEO plan can significantly improve your ecommerce business’s digital presence, leading to better organic traffic and sales. By leveraging AI technologies such as NLP, BERT, structured data, machine learning, and mobile optimization, businesses can stay ahead of the curve in 2023. Remember that optimizing for search engines means optimizing for your users, so prioritize providing a top-rated user experience to boost your website’s performance. By following the advanced AI SEO tactics outlined in this blog, your ecommerce business can continuously improve and grow in this ever-changing digital world.