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Tips to create a successful e-commerce website

web design e-commerce

You want to succeed at eCommerce? Welcome to a very big family. Right off, let’s be clear – there are lots of ways to do business on the internet. And lots of ways to both make and lose money. Successful eCommerce websites come in all shapes, kinds, and colors and while we can’t cover every type of site in this series, I will present the basics you need to consider and apply for an eCommerce web site to be successful.

Let’s begin by assuming you have some of the fundamentals, that you understand the language and that you are serious. We’re not going to tell you how to set up a website or get a decent hosting account. We’re beyond those basics. The basics here are the factors that will influence the success (or failure) and the degree of success of your e-commerce website experiences.

First and foremost, you need to provide value for your customers. Absurd as it seems to have to repeat that, a lot of so-called eCommerce sites provide no or very little value for their visitors. Pretending to offer value is not the same thing as providing value. Promoting miserably written, hackneyed, cloned ebooks filled with questionably useful and/or outdated content doesn’t make a high-value web site. Sure you might make some money. And you’ll end up with a high refund rate- and a credit Card processor. That path means you are taking advantage of inexperienced customers and abusing their willingness to trust you. This isn’t the way to a long-term business with steady repeat customers. Value on the net is not very different from any kind of off-line retail sales –a quality product line that will attract potential customers and a competitive price that will lead to purchases. An honest, quality product that will meet the expectations you’ve created in for your buyers. Hyped junk doesn’t cut it.

Improve your ecommerce conversion rate as this practice is an essential metric for determining the success of an online business. Marketers that follow conversion rate optimization (CRO) best practices witness a significant increase in conversions.

Next, you’ve got to have a smooth user-friendly, easy-to-follow process, all the way to your thank you page. The simpler cleaner and clearer, you make the process, the better, where it makes sense you can augment this user responsive site profile by adding live response chat. If you do decide to use calling or live chat, it’s imperative that your operators are well trained. Understand your products and your system, and be customer friendly. This can be a problem if you outsource. The less expensive out-source call centers can turn out to be very expensive in terms of lost sales and customers who never come back. You need to check, very carefully and be 100% certain, the operators actually speak and understand the primary language(s) of your targeted customer’s group. You’ll need to provide extensive background information and highly flexible, well-written scripts. You should collect your own customer evaluations separately. Don’t rely exclusively on any monitoring, or customer satisfaction surveys, provided by the call centers. Track your ROI to be sure, it’s money well spent. Don’t stop monitoring, just because the results look good for the first two or three months, things change. Make sure you’re tracking desired actions linked to the call center separately from those not related to call in, or live chats, mixing outcomes leaves you in the dark about what’s really happening.

If you do decide to use Call-in or live chat, it’s imperative that уоur operators bе wеll-trаіnеd, understand уоur рrоduсtѕ аnd your system and bе customer friendly. This can be a problem if you outsource. The less expensive out-source call centers can turn out to be very expensive in terms of lost sales and customers who never come back.

You’ll need to check very carefully and be 100% certain the operators actually speak and understand the primary language(s) of уоur targeted customer grоuр. Yоu’ll need to рrоvіdе extensive bасkgrоund іnfоrmаtіоn аnd hіghlу flеxіblе, wеll-wrіttеn ѕсrірtѕ.

Yоu should collect your customer evaluations separately. Don’t rеlу exclusively оn any monitoring or customer satisfaction surveys provided by the call center. Trасk your ROI to bе sure іt’ѕ mоnеу wеll-ѕреnt. Don’t ѕtор mоnіtоrіng just because thе rеѕultѕ looked gооd for thе fіrѕt twо оr thrее months. Things сhаngе. Make sure you are desirec actions linked to the call center separately from those NOT related to call-in or live chat. Mixing outcomes lеаvеѕ you іn thе dаrk аbоut whаt’ѕ rеаllу hарреnіng.

You probably should have an attractive website. An ugly looking website can work, but you need to absolutely know exactly what you’re doing and why it should work. And you’ll have to test like crazy to optimize like crazy to optimize )of course, you should be doing that anyway). The ugli site tactic is not for the inexperienced. Very few individuals really have the grasp of marketing, market and customer psychology that makes for a successful “ugly” site.

To provide a pleasant experience, you need tо bе саrеful in whаt you use – colors, text-size, graphics, animation and white space can add value to your site or turn it into a user nightmare. Test уоur site wіth реорlе whо wіll tеll you the truth. Just bесаuѕе уоu love іt doesn’t mean аnуоnе еlѕе wіll. In general, aiming for a professional appearing site is your best option. Look fоr the hіghеѕt ranked, buѕіеѕt ѕіtеѕ іn your business аrеа and study the lауоutѕ thеу uѕе. Extrасt the соmmоn fеаturеѕ thаt you see оn thоѕе sites. While оthеr factors hеаvіlу influence trаffіс аnd rаnkіng, appearance hаѕ a strong effect оn vіѕіtоrѕ and ѕіtеѕ that do tеѕtіng еvоlvе tоwаrd орtіmіzіng visitor bеhаvіоr.

Keep in mind that a site’s desired actions affect the design and layout. You’ll wаnt to study sites where thоѕе actions are most similar to the desired actions you target on your website. If your goal is direct product sales, there’s not much point in emulating a site that’s optimized for newsletter sign-ups or AdSense. If your goal is direct sales (and if it is, then you need backend products too), provide incentives for customers to buy AND to return. Thе rеturn factor іѕ сrіtісаl tо a long-term ѕtrаtеgу for ѕuссеѕѕ. Anyone whо buуѕ іѕ уоur best possible futurе customer. Kеер thеm, trасk thеm, make thеm ѕресіаl оffеrѕ. Use coupons, discounts, special deals, customer-only offers and back-end sales. Yоur сuѕtоmеr bаѕе іѕ уоur gоld mіnе. Since they’ve ѕhоwn еnоugh fаіth іn уоu to buy, dо your utmоѕt tо never dаmаgе thаt fаіth. Trеаt thеm like thе priceless resource they are. Think long term: successful e-commerce websites are all about value and customer service.

E-commerce Best Practices

ecommerce practices

E-commerce, the ability to perform major commerce transactions electronically, has become an important element in today’s business world. As the eCommerce option becomes a more viable alternative to a traditional retail model, companies are increasingly encouraging their potential customers to buy more products from their cost-effective, self-serve online stores. Amazon is a classic example of a benchmark E-commerce model that is being religiously followed by the likes of major retailers around the world including Walmart, Costco, Tesco, Alibaba, Argos, Flipkart and many more. According to researchers at eMarketer, Amazon is set to take 49.1% of all U.S. e-commerce sales in 2018—that works out to 5% of all retail sales in the country. In 2020, Amazon exceeded the expectations and clocked earnings growth in the holiday quarter with more than $3 billion in profit, sending shares soaring toward a $1 trillion valuation. While Amazon may be a big threat to Large Retailers, Small to medium size retailers or businesses can effectively fend off the Goliath with their innovative eCommerce best practices. Amazon will never be able to connect with small communities and push forward social ideals, give shoppers personalized, memorable experiences, or sell unique, quality goods.

Always be accessible to any online customer. For instance, adding a telephone number to the website header will make your customers more comfortable. Databox an Ecommerce Research company showed in an a/b test that adding a phone number to their homepage increases their conversion rate by +.5%, even though the test was not statistically significant it did show a positive trend.

Show standard shipping costs on every page. Adding Free shipping can be a game-changer. You can mark up the price in the product but making it free can increase your conversion. According to one of the online Survey report, free shipping was the number one reason for making a purchase, with more than 70% of people identifying it as ‘critical’ to the purchase. Amazon Prime is a Classic example where people love to pay a fixed fee rather than paying shipping fee on every order. Although they tend to order much more, this is indeed a clever strategy by Amazon.

Make your eCommerce Mobile friendly. Mobile continues to play an increasing role in the success of eCommerce. By 2021, mobile eCommerce sales are expected to account for 54% of total e-commerce sales. The e-commerce site should be well optimized for mobile users. Live chat and one-click calling really benefit your customers as they can reach you as and when they like, even on the move. This gives good customer experience and allows your buyer to make a purchase decision quickly and simply. You can connect with a Professional E-commerce web design company that has the skills and know-how to the Ecommerce industry and trends.

Businesses should not engage in deceptive practices related to the collection and use of consumers’ personal data. Be honest and candid with your customers.

Finally, get your website SEO optimized. SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. Optimize your product for promotional keywords like “gift,” “coupon,” and “discount” in your product pages. Place the most important keywords in page titles, headers, paragraph copy, product descriptions, image file names and alt text, meta title and description, and URLs. Add reviews, videos and other relevant product info to make your page more informative and enticing. Don’t try to overcrowd your page though. Focus on your readability and declutter your interface. This will optimize your website and make for a great first impression.

Always keep working on your website and add relevant content and product information to make it move lively. Consider each exercise if you desire to succeed in eCommerce.

6 Things That E-Commerce Sellers Should Know About European VAT


In 2017, e-commerce sales in the European Union (EU) increased to hit €602 billion, which is a double-digit increase, but VAT fraud still costs members states of the EU as much as €50 billion annually.

The reason? The EU has standard VAT rules, they may be applied differently in different countries – and e-commerce across borders just complicates matters since it requires online sellers to register for VAT in every EU member state where they sell their goods.

It is why the European Council adopted new rules that make it easier for online sellers to comply with VAT obligations. The regulations will start coming into play starting 2019. Until then, here are a few things that e-commerce businesses should know for now:

–           VAT obligations of non-EU sellers

–           VAT obligations of EU sellers

–           Consequences of non-compliance

1.         What’s VAT

Value Added Tax (VAT), unlike sales tax, is collected by all the sellers of services and goods at every stage of the supply chain. It means that manufacturers, suppliers, retailers, distributors, and end consumers all pay VAT on purchases. In comparison, sales tax in the United States is imposed on the final consumer only.

2.         European VAT Rules

When selling as a European business to EU consumers:

Online sellers based in the EU and selling goods online to consumers in Europe have to consider the distance selling rules. Distance sales refers to goods dispatched to private consumers in a different EU member state with the supplier being responsible for delivery.

The rules apply even if you fall into the categories below:

–           You aren’t VAT registered

–           You are a sole trader

–           You sell exclusively via a marketplace

The rules are important with regards to VAT in the EU and can catch out numerous online traders in Europe. However, sellers can use them to their advantage and expand throughout the EU while keeping the cost of compliance low if properly used.

Distance selling rules allow you to sell cross-border to customers in the EU until the thresholds that have been set are met. You will apply the VAT rate of the outbound country on your sales before the thresholds are met.

Once you have exceeded the threshold for the buyer’s country, you will have to switch to that country’s domestic tax rate and make sure that you are VAT registered in that member state.

For instance, while the UK’s distance selling limit is £70,000, it is £100,000 in Germany. It means that if you are VAT registered in the UK and start distance selling to Germany, you will still be required to apply for and file VAT refunds in the United Kingdom until you reach £100,000 in annual sales.

Once you have hit the threshold, you will be required to file your VAT returns in Germany. The moment you are VAT registered in a different country, make sure that you only charge VAT in one country, which means that once you surpass the threshold you will be charging VAT in the buyer’s country.

If you hold stock outside the EU or drop-ship products from outside the EU, the responsibility for duties and taxes will depend on the importer of record. If the importer of record is the customer, he/she is liable for VAT and import duties when the products are imported.

One option to avoid this would be to register for VAT in the first port of entry into Europe. In such a situation, you can reclaim your import VAT on the VAT return. All the sales to the customers in the country where you are registered have to include the local VAT rate.

If you use fulfillment centers for storing goods in an EU member state, you create a supply of goods that’s taxable and will have to be VAT registered at once. The key thing to note here is that after you are VAT registered in one EU member state, the distance selling rules will start applying to you.

3.         Additional Declarations You Should Know About

Just to add to the complexities of VAT in the EU, every member state has its own reporting threshold referred to as Intrastat declarations. They are mandatory statistical returns that helps tax authorities monitor the movement of goods in the EU.

EC Sales Lists (ESLs) are more commonly reported by e-commerce sellers. They are used for documenting intra-community B2B sales along with the movement of stock between EU countries for easier management of the movement of the taxable supply of goods. They are filed alongside the VAT return in the outbound country.

Prior to shipping products to the EU, you will require an EORI (European Operator Identifier) Number. It is linked to your VAT number and helps customs official in Europe to easier identify your shipments and issue documents that helps you reclaim import VAT paid at customs.

The EORI and VAT numbers are equally important when you make a shipment to Europe, so make sure that the shipping provider includes both numbers in the bill of lading.

4.         What Should You Consider When You Expand Internationally?

If you are a small or medium business, you could be thinking about expanding to other markets in Europe to grow the business. Here are a few things to consider:

You should think about using a third party or fulfillment center to fulfill your shipping needs since exporting may require some expertise and good strategic planning.

Amazon may provide direct access in its pan-European program, but you must first be VAT registered in 7 countries straight away.

Try finding a marketplace that’s best suited to your business.

You should also enlist the services of a professional translation service.

Getting industry experts to help not only ensures that you are compliant but that each penny is used properly. Consider using an international consultancy that can help to ease the pain of growing anywhere in the world.

It will help free you up to grow the e-commerce business positively without the bureaucratic processes of local government bogging you down.

5.         Do You Plan to Sell Digital Services Cross-Border in the EU?

You still have to consider VAT even if you plan to sell digital services cross-border. It is where the VAT Mini-One-Stop-Shop (VAT MOSS) plays a critical role.

The rules that the EU commission will come into force on January 1st 2021 and will simplify VAT for the supply of electronic services along with broadcasting and telecoms services. It is set to lower costs for businesses by as much as 95 percent.

The first phase of those new rules will be a threshold for application of the current MOSS system. The MOSS system used for VAT payment and reporting will then be extended to all types of goods and services 2 years later. If you are dealing with the UK, then you should keep abreast with all of the latest Brexit news around VAT.


6.         What Will Happen If You Fail to Comply?

The EU has recently started to crack down on e-commerce marketplaces and sellers such as eBay and Amazon for tax fraud, so ignoring VAT when you sell internationally may have serious consequences for your business.

fine penalty

It can not only cause a lot of stress, but the entire business could be under threat in case you don’t comply.  You may become liable to some if not all of the following as a result:

–           Investigation by the authority

–           Seller account being shut down on marketplaces

–           Years of backdated payments

Benefits AI for Businesses

artificial intelligence in the workplace
artificial intelligence in the workplace

One of the key benefits of cloud computing is the fact that it allows businesses to benefit from artificial intelligence or AI in short. This technology has the ability to offer many development opportunities to businesses.

In fact, many businesses have taken advantage of this technology due to the many benefits it offers. Having said that, here are the reasons why every business owner should consider using cloud-based AI:

1. Enhances Personalized Shopping Experiences


Are you looking for a way to provide your customers with personalized marketing? If so, it may be good to consider using cloud-based artificial intelligence in the workplace if you have not done so already. Personalized marketing generates customer loyalty, increases engagement and boosts sales. That is why you will find many businesses putting so much effort into providing their customers with personalized marketing.

AI identifies customers browsing habits and purchasing behavior. This technology is able to provide very accurate offers to customers by using millions of transactions that are stored and analyzed in the cloud.

2. Automates Customer Interactions

Many customer interactions like online chat, emails, telephone calls, and social media conversations need human involvement. However, with AI a business can automate the communications we just mentioned. Collecting and analyzing data from past communications can help a business program computers to respond to customers in an accurate manner and handle their inquiries.

AI can perform better when it comes to customer interactions when combined with machine learning. This is because of the fact that this encourages more AI platforms interaction. One of the best examples is AI Chatbots which performs even better than humans when it comes to customer interactions since it can interact with many customers at the same time and can both initiate and respond to communications be it on an app or on a website.

It is estimated that by 2020, 85% of customer interactions all over the world will be handled by intelligent machines that can replicate human functions. It seems that the days of using a call center are over.

3. Real-time Assistance

AI can also be beneficial to those businesses that communicate with very many customers on a daily basis. For instance, in the transport industry, airline train, and bus companies have millions of passengers’ daily meaning that they have to look for a good way to interact with their clients in real time to communicate information such as notice of delays.

There are bus companies that use AI to track the location of their buses in order to provide travelers with real-time updates on where the bus is and the estimated arrival time of the bus. Customers can get this information on the bus company’s app.

4. Data Mining

One of the best things about cloud-based AI is that artificial intelligence apps can quickly find important information during the processing of big data. This can help businesses discover important information that they may not have discovered in the past hence giving businesses an advantage in the market.

5. Operational Automation

AI can operate other technologies that facilitate automation in the business world. For instance, factories can use AI to control robots or maintain the right temperatures (through intelligent heating. In some hotels in Japan, robots have taken over jobs of human receptionists. These robots look exactly like human receptionists and deal with check-ins, booking and handle inquiries in 4 languages.

AI is also used in the retail industry to track inventory. This technology can be used in the retail industry when it is linked with cloud technology and RFID. AI is used in China by the police to apprehend criminals. In fact, China has a vast CCTV network and AI is used here to spot and track suspects through facial recognition.

6. Can Predict Outcomes

AI can predict outcomes using data analysis. For instance, AI analyzes customer data patterns and predicts whether or not the products that are currently being sold will sell and if so, in what volumes. In addition, AI will predict when the demand for the products in question will tail off.

This can be important as it can help a company buy the right volumes of stock that will be in demand. It is predicted that within a decade, there will be no seasonal sales since AI will ensure that there will be little leftover stock to be sold.

Apart from being beneficial to business in the retail industry, AI’s ability to predict outcomes can also benefit areas such as banking as it can be used to predict stock price and currency fluctuations. It can also be beneficial in the healthcare industry as it has the ability to predict outbreaks of infections by analyzing posts in social media.

7. AI Can Help Improve the Recruitment Process

AI has helped businesses automate the process of hiring new employees. The technology sifts through applications fast and automatically rejects those applicants who don’t meet the personal specification of the company.

This helps save time since a business owner will not have to spend money on a recruitment agency. It also makes sure that there is no bias or discrimination in the shortlisting process. Moreover, AI programs can handle administrative recruitment tasks.

5 Surefire Ways Of Marketing Your Cannabis Business Online


Do you want to get your cannabis business on the right track online? Of course, you do and these tips are here to help.


1. Create A Quality Website

We live in times when the global market is online. If you want to get in touch with your customers, then you need to have a robust online marketing presence. For starters, you need to have a highly intuitive, user-friendly, quality website. While it is possible to get business from the locals that know about your dispensary or even tourists that have to come by the store, you will have a better competitive edge against your competition if you also take the online route as they do.

2. Publishing Relevant Content

A potential client or loyal customer is likely to visit your site because they are in search of your products or want to know more about what you are offering. Always give your customers a reason to trust you if you are intent on gaining their trust. You can do this through posting relevant, informative, quality content. The material you publish should not be limited to articles can blogs. It can include expert tips and advice or news, reviews and descriptions of products.

3. Establishing A Strong Social Presence

While advertising on social media platforms may be restricted to specific products, you can employ various ways of promoting your business on social media so that it is in front of your target audience. Leverage the power of social media, which lies in engaging your audience. Do your best to connect with them instead of dumping content at them. In as much as they would like to buy stuff, people also like feeling like they are being “sold to” so make the most of this by providing information that suggests solutions rather than pitching a sale.

4. Engage Search Engine Optimization

Digital marketing does have its restrictions. One of the most significant ones is that it keeps you from paying search engines such as Google for the new customers you gain. Fortunately, the same restrictions do not prohibit you from being visible online making it easy for users to find you when they run searches. The secret to this is the use of quality search engine optimization (SEO).

Search engines will rank websites based on optimization elements such as being mobile friendly, how user-friendly a site is, and having relevant and quality content. Such things are little to do with the amount of money you can pay for their application on an advertising platform, and more to do with how much effort goes into their implementation to improve your appearance in search results.

Over time, online consumers have grown to value search results as opposed to what is availed by paid adverts and thus are more likely to purchase if they find your business via online searches.

5. Leveraging Email Marketing And Customer Loyalty

Your efforts to dish out quality content for marketing purposes can be furthered by email marketing. The objective of any advertising and marketing is to drive customers to your business, and that includes both the new and existing clients. Keeping them engaged is vital, and you can do this via email marketing, which can also be a tool that you can leverage to build consumer loyalty.

It is an effective way of keeping your clients informed about the latest cannabis products, discounts, deals, among other things. You will need to come up with an email list of subscribers and then have it automated for the messages (emails) to be sent based on your customers’ shopping behavior, preferences, loyalty, or even important dates.

The above are just a few of the many ways you can advertise your cannabis business online. The industry looks promising, and its gradual acceptance as an influential industry means that it will to your benefit if you align your marketing efforts to the digital trends.

7 Benefits of Marketing Automation for Ecommerce

ecommerce automation

Marketing automation until recently was a strategy that is reserved for large businesses.

However, nowadays, small businesses have access to powerful marketing automation to acquire, nurture, and retain customers.

In 2019, at least 75% of marketers said they would use one marketing automation tool to manage their stores.

But what exactly are the benefits of marketing automation, and why are most businesses employing it in their strategies.

Here are some reasons you should look forward to adopting marketing automation in your e-commerce business.

1. Ensures personalized experience 

Marketing automation is one of the best ways to build rapport with your customers and drive more sales your way. It makes it easy for you to reach out to customers at a personal level. One way marketing automation is beneficial is that it helps you create behaviorally triggered emails, which create a highly customized customer experience. 

You can use marketing automation tools to address all messages to your target customers using their names and important dates like birthday. You can also use customer purchase history to recommend the new products which match their taste and preferences. When you give your customers this kind of experience, you can increase your revenue in the shortest time.

A recent research by Econsultancy shows that 93% of companies have seen an uplift in their customer conversion rate as soon as they started to personalize their customer experience. According to the study, at least 49% of customers admit to having purchased after receiving a personalized product recommendation from a brand.

2. Increases revenue 

Increased revenue is another reason you should be looking forward to employing marketing automation in your e-commerce business. 

Ecommerce marketing automation does not just save you money and time but also helps you improve your revenue. The extra income you get through marketing automation comes from cross-selling and upselling. 

You can also increase your sales revenue when you adopt marketing automation to target customers. You can create personalized social ads that inform your customers of the products you have to offer. 

Use marketing automation to remind customers of abandoned baskets and reach out to customers on platforms they check most often than SMS and email. These are just some of the few ways to use marketing automation to boost your sales and profit as a business.

3. Saves you time

Any type of marketing automation should be geared towards saving you time and other resources. With marketing automation tools, you can plan your marketing strategy and create a campaign that runs on the course. When site visitors opt into a marketing campaign by entering their email address, they are automatically added to the email list and start receiving pre-determined emails.

Throughout the campaign, your site visitors will receive personalized emails that are timed and relevant to where they are in the sales funnel. It means your business will be able to regularly contact customers with some valuable emails without having to click on the send button.

4. Helps you connect with your site visitors 

Personalization is one great way that your business can benefit from marketing automation and help you connect with your site visitors by providing content customized to your customer’s interests. Full-service ecommerce agencies such as Bing Digital use marketing automation to generate higher ROI on their client’s marketing campaigns.

Instead of your customers landing on a one-size-fits-all homepage, you can present product offers and actions that match their needs. This will help benefit your business by directing potential customers to pages that encourage you to buy your products but also allows you to convert your visitors into buyers. It becomes easier for customers to find what they are looking for when you present helpful content upfront. This can create a positive experience with your brand from the start.

5. Beats competition

There is already stiff competition out there in the market. Almost half of the e-commerce businesses out there are already using some kind of marketing automation which makes the competition stiffer. Installing marketing automation has become necessary for most companies that want to keep up with the competition.

If you don’t want your business to lag behind, you should take advantage of the many marketing automation tools available to speed up your marketing. Employ a marketing strategy that puts you steps ahead of your competition.

6. Improves customer retention 

To make your eCommerce business more successful, customer retention rate optimization is crucial. Acquiring new customers is often the main focus of most online businesses that they even forget about keeping the existing ones. It is much easier for a company to acquire a new customer than to keep existing ones.  

With effective marketing automation, you can acquire new customers and even retain older ones to your business. This is made possible when you constantly send them marketing messages to remind them of something your business has to offer. 

7. Increases business scalability 

Marketing automation not only drives growth but also makes rapid and exponential growth in your business possible. It is impossible to send emails to your customers manually whenever they abandon carts. You will need a tool that automates the process and makes it easy for you to reach out to your customers as your business scales up.  

Powerful marketing software should keep up with your influx of customers to organize campaigns and minimize your company’s growing pains. Marketing automation is one of the most efficient ways to adapt a marketing strategy that works for your business. 

Final thoughts 

Marketing automation is evolving fast, and you should start putting your business on the wagon as soon as possible. You should not be overwhelmed by the many marketing automation tools in the market. Take your time when having a marketing automation strategy that works for your business. 

Marketing automation is essential because it can save you time and money and scale up your business. It saves you time so that you focus your energy on managing your business and making it grow fast. All the benefits outlined here should make it easy for you to decide on marketing automation for your business.

3 E-commerce Tips for Starting up a New E-commerce Store

New to e-commerce

New to e-commerce? Being an online entrepreneur can be a challenge, yet if you are up to it, there are a few useful tips to consider. 

Take a closer look at our 3 best e-commerce tips for starting up a new e-store. 

Implement these ideas and your online business will thrive!

  1. Understand the Importance of E-commerce Store SEO

SEO, or Search Engine Optimization, is considered by many to be the key to success on the Internet. 

A lot of newcomers tend to take their first steps blindfolded whereas good organization can be crucial. 

That is when SEO comes in handy since it transfers to better search engine positioning.

If you want your new e-commerce store to stand out amidst the overwhelming flood of information, SEO is something you will need to invest resources in. 

Rather than using generic category names, try being a bit more specific about the products. Step in your clients’ shoes – they do want to find the exact products with ease.

With well-prepared SEO, including keywords, category names, and other metadata, your new e-commerce store will thrive. More and more people will be attracted to your website. Spend some time mastering your online store’s SEO to generate more traffic and more income.

Google has a useful documentation/guide page on ecommerce SEO that you can find here.

We also found this guide to ecommerce navigation SEO very useful when optimizing our site’s navigation systems.

  1. Choose a Suitable CMS or E-commerce Platform

A CMS is the piece of software that you use to manage your e-commerce store content. 

When it comes to choosing the perfect CMS (Content Management System) this is something that will be relatively unique to your business needs. 

Enterprise ecommerce stores with 100,000s of products and categories will have very different requirements to smaller stores.

You need one to organize your new e-commerce store to make your work run smoothly and seamlessly. 

When building a larger business, a high-quality WMS (Warehouse Managing System) could also be helpful.

A CMS usually powers both the backend and the front-end app that your future customers will see and use on your store’s website. 

Choosing the right CMS for your new e-commerce will allow you to organize all the main features of the business.

The best e-commerce platforms should be functional and well-developed, yet also easy to use. 

Success comes with intuitiveness and friendliness as even non-tech users should get along with a CMS just fine. 

Look for one that is secure and also allows for extended analytics. Ultimately, the choice is yours, however, take your time while selecting the right e-commerce platform.

Most Popular Ecommerce Platforms

Here are some of the best and most popular ecommerce platforms in use today:

  • Shopify (recommended) – used by businesses of all sizes, but mostly smaller/medium sized stores that don’t have the resources to launched a self-hosted store
  • WooCommerce (recommended) – Open Source, free, and great for stores of all sizes. Lots of plugins and themes that you can use out of the box to extend your store
  • BigCommerce
  • Wix
  • Prestashop
  • Magento
  1. Select the Right Products to Promote Your Business

Your new e-commerce store will be ready to shine online when you choose the perfect products for promotion. 

Thoroughly preparing a stunning offer should generate immediate interest in the store. As a result, your business will start making money in no time.

While doing your best to master the promo, do not forget about creating it SEO-friendly. 

Optimization purposes should always come first in e-commerce if you want to maintain your online visibility. As long as you do much for SEO, it will soon start repaying your efforts.

To promote your online business choose not one but a few captivating products. Let your potential and future clients know that you have a wide selection of various items. This way you are going to increase sales and brand recognition.

With these 3 simple yet effective e-commerce tips for starting a new online store, you are sure to succeed. Good luck setting up your first ecommerce store. We hope you achieve your goals!

Amazon hit with $1.3 billion fine by Italy for abusing it’s position

Amazon fine Italy

Italy has imposed a heavy fine of 1.1 billion euros ($1.2 billion) on Amazon for abuse of market dominance. Milan Italy’s antitrust watchdog said on Tuesday it did fine Amazon 1.1 billion euros for alleged abuse of market dominance in one of the biggest penalties imposed on a US tech giant. Amazon said it strongly disagreed with the Italian regulators decision and would appeal. The Italian antitrust probe that accused the retail giant of “harmful” practices and abusing its dominant in one of the largest penalties handed out by a European regulator.

Italy’s watchdog said in a statement that Amazon.it had leveraged its dominant position in the Italian market for intermediation services on marketplaces to favor the adoption of its own logistics service Fulfillment by Amazon or popularly know as FBA.

The regulator claimed Amazon tied exclusive benefits, such as the Prime membership, to the use of exclusive benefits such as using FBA, getting promotions and visibility on its website. The blue logo of Prime helps users to navigate through listings, but third-party sellers that had their product tied to the promotion were not allowed to use third-party delivery services.

Amazon prevents third party sellers from associating the prime label with offers not managed with FBA. It says When sellers choose FBA, they do so because it is efficient, convenient and competitive in terms of price. The Amazon said in a statement that the proposed fine and remedies are unjustified and disproportionate and will appeal the decision.

Email security Issues and solutions


You may have heard of terms, such as Malware, or ransomware like people discuss cybersecurity. These are nothing more than different types of programs, cyber attackers used to infect computers and devices. A common term used to describe all these different programs is the word malware. Simply put, malware is software that is used to perform malicious actions. In fact, the term malware is a combination of the words, malicious and software. Cyber attackers try to install malware on your computers or mobile devices to gain control over them. Once installed, these Cyber attackers can use malware to spy on your online activities, steal your passwords and files, or use your system to attack others. Cybercriminals these days are not going after company systems anymore but are targeting company’s users. They know that any employee can be spoofed or tricked easily via fishing email to install Malware or Virus.

Phishing is a type of attack that uses email or messaging services to trick you into taking an action, such as opening an infected email attachment, or clicking on a malicious link. Cyber attackers don’t know who will fall victim, they simply know, the more phishing emails they send the more fish they will catch. In a phishing attack, cyber attackers, put out bait for you in the form of an electronic message. Their email is designed to look authentic, and it is often appearing to come from a trusted source. The attackers often don’t know much about you personally. So, they choose a familiar bait, they think people will go for such as a message from a popular online service or brand of credit card.  

Phishing email

Another type of popular email attack is Social Engineering. Rather than hacking enjoy system, an attacker can use email to gather sensitive information from an organization’s users, or get users to perform actions that further attack. A common social engineering attack is email spoofing, in which one person or program successfully masquerades as another by falsifying the sender information is shown in emails to hide the true origin, unintentional acts by authorized users.

Here are some tip on how to avoid getting caught in the Phishing Scam:

  • Never click links in email from unknown sources. Don’t be in a hurry to jump on every link text and attachment, be skeptical of messages that are unexpected or seem odd.
  • Avoid using a personal account for transmitting company data.
  • Make sure that you don’t risk your company’s security, and your job by transmitting sensitive company data via your own personal computer or email address.
  • Always remember to sign out when you finish with secure websites.
  • Don’t click on suspect links.
  • If a link looks hidden or if it comes from an unfamiliar source, simply don’t click it. It might take you to an unspecified location and possibly inject malware into your machine when you attempt to download the page.
  • Be cautious of messages that say dear customer, or don’t address you by name.
  • Hovering your mouse over a link before you click it, so you can see the true destination.
  • Sometimes we even give sensitive information away by accident. One of the biggest culprits, is the Reply All button on your email, or the group text function on your smartphone. Always be sure you know exactly who your responses are going to. In addition, be careful when you’re typing in email addresses, make sure that you spell them correctly.
  • Never respond to spam emails.
  • Always update your web browsers to the latest version
  • Make sure you have a reliable antivirus or Malware suite installed. This will help if you have accidentally clicked any suspicious email link.

Hire the services of a professional IT security company as a Telus customer service. The company will ensure your email is secure and will manage, maintain, and monitor your email. Their IT security experts will enforce rigid email security strategies that will keep your emails safe.

Ecom Elites Review


Are you into an online business and looking for a blueprint to make it profitable? Or do you want your dropshipping business to grow? If yes, this Ecom Elites Review will help you discover new ecommerce opportunities.

Everyone knows that it has never been easy becoming an entrepreneur. You might encounter challenges or failure. But with Ecom Elites, you have nothing to fear since you can build a risk-free business.

Today, more and more entrepreneurs are taking advantage of a more innovative business model – drop shipping. So, if you are ready to create new business opportunities, now is the best time to get more familiar with Ecom Elites.

What Is Ecom Elites?

Created by Franklin Hatchett, Ecom Elites is an ecommerce training course, helping entrepreneurs and stores to boost their sales while maximizing their success in the online platform. This training course is specially designed to leverage one’s expertise and skills when it comes to online marketing.

Ecom Elites includes different business applications, strategies, tools, methods, and process offering immediate results. The course involved a variety of topics, such as driving traffic to the website, social media networks, chatbots, and email marketing. Then, Hatchett also included videos which can help the students to improve their marketing efforts.

What to Expect from Ecom Elites

If marketing effort is done wrong, your target market will not see your products or store or even they might have seen your ads, but ignore it. As Hatchett created the Ecom Elites, he was able to teach entrepreneurs on how they can set up their drop shipping business. Besides building a successful ecommerce, the course is also designed to create an unbeatable, effective marketing advantage which will lead you to financial freedom.

  • Easy Passage to Online Entrepreneurship

Ecom Elites will help you easily enter the online entrepreneurship. The lessons are designed to be straightforward and provide easy to understand advice.

  • Time-Saver

You do not need to spend half of your day sitting on your desk and learning the entire concepts of drop shipping. Ecom Elites can be automated, or you can learn everything on just a one-time activity.’

  • Acquire Ecommerce Expertise

With the help of Ecom Elites Review, you can avoid common dropshipping mistakes and transform yourself into a veteran in the ecommerce industry. Then, you will learn new techniques on how you can continue your growth.

  • Proven Success

Once you joined the training course, you are investing in a proven system that creates great opportunities and success. You will become among the successful individuals in the world of ecommerce.

What Are the Contents of Ecommerce Training Course

Since Ecom Elites is a step-by-step online entrepreneurial training course, you will learn practical strategies on how you can stand out and outshine your competitors. You will be provided with ten modules, and under each module, there will be different topics from introduction to SEO. Below are the ten-course modules:

  • Shopify Setup
  • Sourcing of Products
  • Facebook Traffic
  • Instagram Traffic
  • Email Marketing
  • ChatBot Traffic
  • Sales Funnels
  • Google Shopping
  • Organic Google Traffic
  • Top Secret Videos

For a more detailed breakdown of the course modules, see Aaron’s Review of Ecom Elites.

Ecom Elites Pricing

Ecom Elites comes in two different packages. You can choose between Standard package which is $197 and Ultimate package worth $297. Although there is no free trial, you can receive a 30-day money-back guarantee.

Standard Package – $197 One Time

  • Store Setup Training
  • Full Product Research Training
  • Comprehensive Instagram and Facebook Traffic Training
  • Comprehensive Email Marketing and Training
  • Google SEO Traffic Training
  • ChatBot Mastery Training
  • Weekly Videos with Q&A Sessions
  • Super Secret Videos
  • Private Inner Circle with Hatchett and Other Members
  • Instant Access and Lifetime Updates

Ultimate Package – $297 One Time

  • Store Setup Training
  • Full Product Research Training
  • Comprehensive Facebook and Instagram Traffic Training
  • Comprehensive Email Marketing and Training
  • Google SEO Traffic Training
  • ChatBot Mastery Training
  • Weekly Videos with Q&A Sessions
  • Super Secret Videos
  • Private Inner Circle with Hatchett and Other Members
  • Instant Access and Lifetime Updates
  • Complete 7 Figure Funnel
  • Complete Sales Funnel Academy
  • Complete Google Shopping Ads Academy
  • My Top Selling Niches Of All Time Book
  • My Top Selling 6 Figure Products Book

Ecom Elites Pros and Cons

Before ending up with Ecom Elites, it would be nice to take a look at the pros and cons of Ecom Elites.


There are plenty of impressive things about the training course, including:

  • Franklin Hatchett is effective in both explaining and teaching everything about dropshipping
  • Over the shoulder and step-by-step videos included
  • You can learn strategic and effective ways on how to get customers from different sources
  • You will discover the importance of email marketing in ecommerce and see a 30% boost in sales for free
  • You can uncover the importance of sales funnels
  • It offers two different price levels
  • More than 150 videos included
  • The training course is quite straightforward to understand and follow
  • Real-Time support is available through Facebook groups where Hatchett will answer all your questions regularly
  • The course consists of advice on chat boxes, virtual answers, and set up for Shopify and ChatBots


Besides having impressive pros, there are also some cons for Ecom Elites.

  • Ecom Elites has no written worksheets that offer a summary
  • The training course focused too much on marketing, instead of adding more teachings about how to negotiate with buyers

Ecom Elites Support

Another good thing about Ecom Elites is that you will receive a complete, dependable support. You can reach Hatchett with private Facebook group and email dedicated for the training course. Once you purchase the course, you will receive an email immediately, which encourages you to join the private Facebook group known as eCom Elites Exclusive Hideout.


Ecom Elites is a straightforward yet, outstanding ecommerce training course at a very reasonable price. Remember, dropshipping is never easy. That means you will need comprehensive guidelines and training to be more productive and successful in your chosen niche. When you buy this course, you can gain all the knowledge and skills necessary to start a 6 to 7 figure each year for your dropshipping business.


What Your Checkout is Missing: 9 factors

What Your Checkout is Missing

You might be surprised: much more likely that the checkout of your online store is rather overpacked than missing. There are two explanations of the checkout malfunction: human and technical. In this article, we will overview both of them.

Human side: why customers stop before purchasing?

The answer is more obvious than you think. They don’t want to buy from you. For now.

You probably heard the statistics that 67.89% of online shopping carts are abandoned around all of the Internet. The number is correct, but it is wrong to suppose that 67% of people that added anything to the cart were already hovering above the ‘Checkout’ button with their credit card ready, and closed the tab in the last moment. This is the biggest misbelief most marketers and merchants tend to believe. The number of abandoned carts looks catastrophic, but let’s break it down into smaller sections (the statistics are provided by Square2):

  • 44% were stopped by shipping costs higher than expected (nothing to do with the checkout itself)
  • 41% were not ready to purchase at all (you see?!)
  • 25% considered the product to be too expensive (not a checkout issue)
  • 24% wanted to bookmark or ‘reserve’ the products by adding them to cart to revisit them in the future (has nothing to do with the technical process of the checkout itself)

Less than 15% of buyers left the cart unattended because of lack of payment options, extra taxes, complex checkout organization, slow loading or cracked website. These are the issues to work on, and we will mention them later, but let’s start with what is wrong with our perception of unfinished conversion.

About 40% of statistical abandoners fall into categories of ‘comparative’ and ‘emotional’ customers that use an online cart as a bookmark tool or add products to cart impulsively, to relieve the urge for online shopping. But are they lost forever?

Busting the myth about ‘perfect checkout’

If you think your cart and checkout is the reason your customers leave, it’s not exactly so. As stated in the statistics above, about half of customers who leave the products in the cart, have no intentions of buying.

You сan blame it on the design or usability, or suppose that your store lacks some X-factor to make customers always finish the purchase. Commitment to building a perfect store is understandable, but you miss the half of the point: your checkout doesn’t throw people off. Most of the time, they leave because the time for the purchase has not come for them yet.

The question is not how you can get rid of that customer behavior, it’s rather how you can include that pattern in your sales cycle. Instead of treating unfinished orders as a revenue loss, treat them as your future conversions.

Don’t hurry with a checkout redesign

First, make sure your checkout works as expected. When the cart abandonment rate starts bothering you, the first fool-proof measures you should undertake to reduce faulty cases are:

  • Make sure customers see the final product price and taxes very clear before the item goes into the cart.
  • Reorganize your checkout to have fewer steps (ideally, fit it in the same page).
  • Make sure the fields you are asking to fill are comprehensible.
  • Check if your CTA is clear enough.

After the checkout is tuned, go back to the numbers: realize that 30-40% of your online store visitors express their interest to your products by clicking ‘Add to Cart’, nothing more. But if they are interested. It means you can continue working with them. How?

Stay in contact with people who left anything in their carts. Offer to continue placing the order. As simple as that.

‘Extend’ your checkout process for as long as the customers need

While it may seem that chasing people who didn’t place an order is ineffective, it actually is. The interest is there, you need to ignite it. You don’t know the exact reason for the cart abandonment in every case, but statistics are on the seller’s side. 47% of cart abandoners are waiting for your follow up email, and 32% won’t ignore it. What is more, your competitors (at least 80% of them) consider such emails a waste of time. This channel is not clogged, and maybe, some of your customers just need a reminder, lost the link or took a few hours to think.

Stay in contact with customers in a few hours via emails

As long as there is an abandoned cart, just follow it up with an email as soon as possible. 1 hour is your most preferable deadline – most cart abandoners convert if notified during this period. If not all of them are registered, this is not considered a problem anymore: there are checkout recovery tools that make sure to ask for the email before any other actions on the checkout.

How should checkout recover email be?

  • Always include the product picture. The rule of seven still works!
  • The offer benefits should be highlighted: free shipping, reduced price, personal discounts.
  • The urgency based on limited quantity or time-sensitive sale.
  • The email should be optimized for mobile.
  • The email should contain a clear CTA button that will take the customer right to checkout.

But right after this email is sent, there should be no obstacles for the purchase. From open email to the ‘thank you for your order’ message, the customer should glide perfectly, like on a theme park ride for kids. Why?

Technical side: confused people don’t convert

Confused leads to being ‘anxious’. Anxious customers are also not the most dedicated ones. A confused customer is the one who can’t find the checkout button, or can’t understand what do you want from them in this particular form field. If a confused customer can’t figure out the solution to their problem in a few seconds, they leave.

To make their experience seamless, make your checkout obvious. Below are some tips on how to achieve the cleanest structure possible, based on the reasons why customers usually fail to check out.

Leave only the information that matters for the purchase

Ensure it’s really the product they want to buy. Just include product images to the cart summary, state its name and attributes if there any. It will reduce customer anxiety by showing they are charged fairly without hidden fees.

Let users change the contents of the shopping cart any moment into the checkout. Make the quantity and attribute bars available. If the product quantity is stuck, that means a customer has to go all the way of adding product back to cart, and making sure it’s the right amount this time. But in reality, most people would give up at that point and switch the seller.

Show estimated shipping costs as early as you can in the checkout process, if it is possible, automatically determine the origin country to calculate the fees. An informed customer is a calm customer.

Don’t ask what you don’t need. The email to send order confirmation and notifications and the address for the shipping is more than enough. A forced requirement of a middle name, a phone number, or any sort of preference quizzes before the order is placed feels like the lifetime of irritation. Irritation and closed conversions don’t go hand in hand.

The customer can handle their order as a whole from a single page or go back to shopping.

Make your checkout eye-friendly

Multiple blocks on the checkout page are confusing. What should they do next? Enter their details? Continue browsing? Apply their discount code? Keep one bright and articulated CTA per page to keep the customers focused on what you need from them now: save, proceed, place an order.

An example of a clear checkout with coherent CTAs.

Remove upsell and cross-sell blocks from the checkout to avoid the customers confusing the contents of their cart with other products. The last appropriate stage to offer a bundle purchase is at the cart. What you can show early is the discount bar. Let the customers know they have a discount already, it is valid and applied.

Add a progress bar for the customers to see at what stage of the order they are, and where will the transaction happen. Be consequential: first, ask where the order is going for the customer to be sure his region is on the list, then let them choose the shipping method and only then ask for the payment details. And don’t forget to show the order summary.

The customers can be sure they won’t be charged suddenly.

Show that your checkout is safe to use

Validate all the input your customers provide. This will save you from the headache of handling the orders with faulty emails, and prevent the customers from allowing the typos in their addresses. Plus, this makes filling the forms faster.

Less typos, less unfulfilled orders.

Display security certificates and badges if you use any. If you care about a secure checkout and transactions and scan your store with the antivirus software, it is one more reason to trust you as a seller.

Remind your customers about loyalty and return&refund policy before and after they place an order. This way, they clearly see they won’t be abandoned if they need further help with their orders or there is something wrong.

Follow the checkoutlessness trend

Since everyone likes to shop fast, some of your customers would like to buy instantly, passing the initial checkout phase. Paypal and other digital wallets like Google and Apple pay to are designed for safe payments that do not require forms or registering account give your customers more options.

Let the customers be your guests. As you wouldn’t force someone you have invited to your place to tell their private information, don’t force people who came across your store by a simple Google search to prove their loyalty to you. Respect your one-time customers and let them have the joy of shopping at your store by giving the guest checkout option, without commitments.

Two points to think about

First point: some customers are not your customers yet, but they might become yours if you ask them. Do not give up on them too quickly and provide them with extra care.

Second point: decluttering your checkout may bring an unexpected drop in cart abandonment rate.

Author’s Bio: Oksana Mikhalchuk is Content Manager at NEKLO, a software engineering company with a primary focus on Magento ecommerce development. Oksana is dedicated to writing about marketing, web design and, of course, everything Magento-related.

Why SEO is must for every business

SEO for business

SEO for Business

The role of a search engine such as Google or Bing in our day-to-day life is at the peak. Right from your day to day search queries on your web browser to your digital assistant (Alexa, Siri, Cortana, Bixby or Google), the importance of search is getting more and more critical. These search engines and digital assistants simply displayed the most relevant information from websites and present these to the user in an unbiased manner. Here unbiased means websites that have optimized their site structure and content. SEO is a major driver in the creation of user-friendly, robust and fast loading websites which in turns rank higher on search engines and get qualified, potential customers. Seo also help build brand awareness for business and search engine users are most likely to process site that is on the first page as opposed to the website which had not. Every business, therefore, needs to invest in search engine optimization. SEO builds trust and credibility of your website hence providing great leverage to your business. Get engaged with a reputed SEO agency who has deep skills and knowledge of how the overall SEO algorithm works.  

Reduce your PPC Cost

reduce PPC cost

Even if you are using pay per click method, as your Help you reduce your cost per acquisition. Well optimized pages with quality content automatically qualify for low cost of the keyword as opposed to the websites with poor non-optimized content.

Moreover, do not have to pay or advertise your business in the PPC marketing campaign if you have a strong as you are standing. Well optimized site means your site will rank higher for several organic keywords for which you do not need to pay. An effective Seo strategy can help you reduce your advertising cost and you can invest your savings in more efficient and important areas. Seo is a long-term strategy and if implemented correctly can do wonders for any business. With the organic rankings, once you are placed in the positions, it becomes easier to sustain that ranking with minimal efforts. Seo is, therefore, must for any business. Try to search for any keyword that is related to your business and you will find several competitors trying to be on top for both PPC and organic slots. Both organic and paid search yielded value leads and sales. Every business needs to invest in search engine optimization. There is no other option!