E-commerce, the ability to perform major commerce transactions electronically, has become an important element in today’s business world. As the eCommerce option becomes a more viable alternative to a traditional retail model, companies are increasingly encouraging their potential customers to buy more products from their cost-effective, self-serve online stores. Amazon is a classic example of a benchmark E-commerce model that is being religiously followed by the likes of major retailers around the world including Walmart, Costco, Tesco, Alibaba, Argos, Flipkart and many more. According to researchers at eMarketer, Amazon is set to take 49.1% of all U.S. e-commerce sales in 2018—that works out to 5% of all retail sales in the country. In 2020, Amazon exceeded the expectations and clocked earnings growth in the holiday quarter with more than $3 billion in profit, sending shares soaring toward a $1 trillion valuation. While Amazon may be a big threat to Large Retailers, Small to medium size retailers or businesses can effectively fend off the Goliath with their innovative eCommerce best practices. Amazon will never be able to connect with small communities and push forward social ideals, give shoppers personalized, memorable experiences, or sell unique, quality goods.
Always be accessible to any online customer. For instance, adding a telephone number to the website header will make your customers more comfortable. Databox an Ecommerce Research company showed in an a/b test that adding a phone number to their homepage increases their conversion rate by +.5%, even though the test was not statistically significant it did show a positive trend.
Show standard shipping costs on every page. Adding Free shipping can be a game-changer. You can mark up the price in the product but making it free can increase your conversion. According to one of the online Survey report, free shipping was the number one reason for making a purchase, with more than 70% of people identifying it as ‘critical’ to the purchase. Amazon Prime is a Classic example where people love to pay a fixed fee rather than paying shipping fee on every order. Although they tend to order much more, this is indeed a clever strategy by Amazon.
Make your eCommerce Mobile friendly. Mobile continues to play an increasing role in the success of eCommerce. By 2021, mobile eCommerce sales are expected to account for 54% of total e-commerce sales. The e-commerce site should be well optimized for mobile users. Live chat and one-click calling really benefit your customers as they can reach you as and when they like, even on the move. This gives good customer experience and allows your buyer to make a purchase decision quickly and simply. You can connect with a Professional E-commerce web design company that has the skills and know-how to the Ecommerce industry and trends.
Businesses should not engage in deceptive practices related to the collection and use of consumers’ personal data. Be honest and candid with your customers.
Finally, get your website SEO optimized. SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. Optimize your product for promotional keywords like “gift,” “coupon,” and “discount” in your product pages. Place the most important keywords in page titles, headers, paragraph copy, product descriptions, image file names and alt text, meta title and description, and URLs. Add reviews, videos and other relevant product info to make your page more informative and enticing. Don’t try to overcrowd your page though. Focus on your readability and declutter your interface. This will optimize your website and make for a great first impression.
Always keep working on your website and add relevant content and product information to make it move lively. Consider each exercise if you desire to succeed in eCommerce.
In 2017, e-commerce sales in the European Union (EU) increased to hit €602 billion, which is a double-digit increase, but VAT fraud still costs members states of the EU as much as €50 billion annually.
The reason? The EU has standard VAT rules, they may be applied differently in different countries – and e-commerce across borders just complicates matters since it requires online sellers to register for VAT in every EU member state where they sell their goods.
It is why the European Council adopted new
rules that make it easier for online sellers to comply with VAT obligations.
The regulations will start coming into play starting 2019. Until then, here are
a few things that e-commerce businesses should know for now:
obligations of non-EU sellers
obligations of EU sellers
1. What’s VAT
Value Added Tax (VAT), unlike sales tax, is
collected by all the sellers of services and goods at every stage of the supply
chain. It means that manufacturers, suppliers, retailers, distributors, and end
consumers all pay VAT on purchases. In comparison, sales tax in the United
States is imposed on the final consumer only.
2. European VAT Rules
When selling as a European business to EU
Online sellers based in the EU and selling
goods online to consumers in Europe have to consider the distance selling
rules. Distance sales refers to goods dispatched to private consumers in a
different EU member state with the supplier being responsible for delivery.
The rules apply even if you fall into the
You aren’t VAT registered
You are a sole trader
You sell exclusively via a marketplace
The rules are important with regards to VAT in
the EU and can catch out numerous online traders in Europe. However, sellers
can use them to their advantage and expand throughout the EU while keeping the
cost of compliance low if properly used.
Distance selling rules allow you to sell
cross-border to customers in the EU until the thresholds that have been set are
met. You will apply the VAT rate of the outbound country on your sales before
the thresholds are met.
Once you have exceeded the threshold for the
buyer’s country, you will have to switch to that country’s domestic tax rate
and make sure that you are VAT registered in that member state.
For instance, while the UK’s distance selling
limit is £70,000, it is £100,000 in Germany. It means that if you are VAT
registered in the UK and start distance selling to Germany, you will still be
required to apply for and file VAT refunds in the United Kingdom until you
reach £100,000 in annual sales.
Once you have hit the threshold, you will be
required to file your VAT returns in Germany. The moment you are VAT registered
in a different country, make sure that you only charge VAT in one country,
which means that once you surpass the threshold you will be charging VAT in the
If you hold stock outside the EU or drop-ship
products from outside the EU, the responsibility for duties and taxes will
depend on the importer of record. If the importer of record is the customer,
he/she is liable for VAT and import duties when the products are imported.
One option to avoid this would be to register
for VAT in the first port of entry into Europe. In such a situation, you can
reclaim your import VAT on the VAT return. All the sales to the customers in
the country where you are registered have to include the local VAT rate.
If you use fulfillment centers for storing
goods in an EU member state, you create a supply of goods that’s taxable and
will have to be VAT registered at once. The key thing to note here is that
after you are VAT registered in one EU member state, the distance selling rules
will start applying to you.
3. Additional Declarations You Should Know
Just to add to the complexities of VAT in the
EU, every member state has its own reporting threshold referred to as Intrastat
declarations. They are mandatory statistical returns that helps tax authorities
monitor the movement of goods in the EU.
EC Sales Lists (ESLs) are more commonly
reported by e-commerce sellers. They are used for documenting intra-community
B2B sales along with the movement of stock between EU countries for easier
management of the movement of the taxable supply of goods. They are filed
alongside the VAT return in the outbound country.
Prior to shipping products to the EU, you will
require an EORI (European Operator Identifier) Number. It is linked to your VAT
number and helps customs official in Europe to easier identify your shipments
and issue documents that helps you reclaim import VAT paid at customs.
The EORI and VAT numbers are equally
important when you make a shipment to Europe, so make sure that the shipping
provider includes both numbers in the bill of lading.
4. What Should You Consider When You
If you are a small or medium business, you
could be thinking about expanding to other markets in Europe to grow the
business. Here are a few things to consider:
You should think about using a third party or
fulfillment center to fulfill your shipping needs since exporting may require
some expertise and good strategic planning.
Amazon may provide direct access in its
pan-European program, but you must first be VAT registered in 7 countries
Try finding a marketplace that’s best suited
to your business.
You should also enlist the services of a
professional translation service.
Getting industry experts to help not only
ensures that you are compliant but that each penny is used properly. Consider
using an international consultancy that
can help to ease the pain of growing anywhere in the world.
It will help free you up to grow the
e-commerce business positively without the bureaucratic processes of local
government bogging you down.
5. Do You Plan to Sell Digital Services
Cross-Border in the EU?
You still have to consider VAT even if you
plan to sell digital services cross-border. It is where the VAT
Mini-One-Stop-Shop (VAT MOSS) plays a critical role.
The rules that the EU commission will come
into force on January 1st 2021 and will simplify VAT for the supply of
electronic services along with broadcasting and telecoms services. It is set to
lower costs for businesses by as much as 95 percent.
The first phase of those new rules will be a threshold for application of the current MOSS system. The MOSS system used for VAT payment and reporting will then be extended to all types of goods and services 2 years later. If you are dealing with the UK, then you should keep abreast with all of the latest Brexit news around VAT.
6. What Will Happen If You Fail to Comply?
The EU has recently started to crack down on e-commerce marketplaces and sellers such as eBay and Amazon for tax fraud, so ignoring VAT when you sell internationally may have serious consequences for your business.
It can not only cause a lot of stress, but the
entire business could be under threat in case you don’t comply. You may become liable to some if not all of
the following as a result:
One of the key benefits of cloud computing is
the fact that it allows businesses to benefit from artificial intelligence or
AI in short. This technology has the ability to offer many development
opportunities to businesses.
In fact, many businesses have taken advantage
of this technology due to the many benefits it offers. Having said that, here
are the reasons why every business owner should consider using cloud-based AI:
1. Enhances Personalized Shopping Experiences
Are you looking for a way to provide your
customers with personalized marketing? If so, it may be good to consider using
cloud-based artificial intelligence in the workplace
if you have not done so already. Personalized marketing generates customer
loyalty, increases engagement and boosts sales. That is why you will find many
businesses putting so much effort into providing their customers with
AI identifies customers browsing habits and
purchasing behavior. This technology is able to provide very accurate offers to
customers by using millions of transactions that are stored and analyzed in the
2. Automates Customer Interactions
Many customer interactions like online chat,
emails, telephone calls, and social media conversations need human involvement.
However, with AI a business can automate the communications we just mentioned.
Collecting and analyzing data from past communications can help a business
program computers to respond to customers in an accurate manner and handle
AI can perform better when it comes to
customer interactions when combined with machine learning. This is because of
the fact that this encourages more AI platforms interaction. One of the best
examples is AI Chatbots which performs even better than humans when it comes to
customer interactions since it can interact with many customers at the same
time and can both initiate and respond to communications be it on an app or on
It is estimated that by 2020, 85% of customer
interactions all over the world will be handled by intelligent machines that
can replicate human functions. It seems that the days of using a call center
AI can also be beneficial to those businesses
that communicate with very many customers on a daily basis. For instance, in
the transport industry, airline train, and bus companies have millions of
passengers’ daily meaning that they have to look for a good way to interact with
their clients in real time to communicate information such as notice of delays.
There are bus companies that use AI to track
the location of their buses in order to provide travelers with real-time
updates on where the bus is and the estimated arrival time of the bus.
Customers can get this information on the bus company’s app.
One of the best things about cloud-based AI is that artificial
intelligence apps can quickly find important information during the processing
of big data. This can help businesses discover important information that they
may not have discovered in the past hence giving businesses an advantage in the
AI can operate other technologies that
facilitate automation in the business world. For instance, factories can use AI
to control robots or maintain the right temperatures (through intelligent
heating. In some hotels in Japan, robots have taken over jobs of human
receptionists. These robots look exactly like human receptionists and deal with
check-ins, booking and handle inquiries in 4 languages.
AI is also used in the retail industry to
track inventory. This technology can be used in the retail industry when it is
linked with cloud technology and RFID. AI is used in China by the police to
apprehend criminals. In fact, China has a vast CCTV network and AI is used here
to spot and track suspects through facial recognition.
AI can predict outcomes using data analysis.
For instance, AI analyzes customer data patterns and predicts whether or not
the products that are currently being sold will sell and if so, in what
volumes. In addition, AI will predict when the demand for the products in
question will tail off.
This can be important as it can help a company
buy the right volumes of stock that will be in demand. It is predicted that
within a decade, there will be no seasonal sales since AI will ensure that
there will be little leftover stock to be sold.
Apart from being beneficial to business in the
retail industry, AI’s ability to predict outcomes can also benefit areas such as
banking as it can be used to predict stock price and currency fluctuations. It
can also be beneficial in the healthcare industry as it has the ability to
predict outbreaks of infections by analyzing posts in social media.
Can Help Improve the Recruitment Process
AI has helped businesses automate the process
of hiring new employees. The technology sifts through applications fast and
automatically rejects those applicants who don’t meet the personal
specification of the company.
This helps save time since a business owner
will not have to spend money on a recruitment agency. It also makes sure that
there is no bias or discrimination in the shortlisting process. Moreover, AI
programs can handle administrative recruitment tasks.
Do you want to get your cannabis business on the right track online? Of course, you do and these tips are here to help.
1. Create A Quality Website
We live in times when the global market is
online. If you want to get in touch with your customers, then you need to have
a robust online marketing presence.
For starters, you need to have a highly intuitive, user-friendly, quality
website. While it is possible to get business from the locals that know about
your dispensary or even tourists that have to come by the store, you will have
a better competitive edge against your competition if you also take the online
route as they do.
2. Publishing Relevant Content
A potential client or loyal customer is likely
to visit your site because they are in search of your products or want to know
more about what you are offering. Always give your customers a reason to trust
you if you are intent on gaining their trust. You can do this through posting
relevant, informative, quality content. The material you publish should not be
limited to articles can blogs. It can include expert tips and advice or news,
reviews and descriptions of products.
3. Establishing A Strong Social Presence
While advertising on social media platforms
may be restricted to specific products, you can employ various ways of
promoting your business on social media so that it is in front of your target
audience. Leverage the power of social media, which lies in engaging your
audience. Do your best to connect with them instead of dumping content at them.
In as much as they would like to buy stuff, people also like feeling like they
are being “sold to” so make the most of this by providing information
that suggests solutions rather than pitching a sale.
4. Engage Search Engine Optimization
Digital marketing does have its restrictions.
One of the most significant ones is that it keeps you from paying search
engines such as Google for the new customers you gain. Fortunately, the same
restrictions do not prohibit you from being visible online making it easy for
users to find you when they run searches. The secret to this is the use of
quality search engine optimization (SEO).
Search engines will rank websites based on
optimization elements such as being mobile friendly, how user-friendly a site
is, and having relevant and quality content. Such things are little to do with
the amount of money you can pay for their application on an advertising
platform, and more to do with how much effort goes into their implementation to
improve your appearance in search results.
Over time, online consumers have grown to
value search results as opposed to what is availed by paid adverts and thus are
more likely to purchase if they find your business via online searches.
5. Leveraging Email Marketing And Customer Loyalty
Your efforts to dish out quality content for marketing
purposes can be furthered by email marketing. The objective of any advertising
and marketing is to drive customers to your business, and that includes both
the new and existing clients. Keeping them engaged is vital, and you can do
this via email marketing, which can also be a tool that you can leverage to
build consumer loyalty.
It is an effective way of keeping your clients
informed about the latest cannabis products, discounts, deals, among other
things. You will need to come up with an email list of subscribers and then
have it automated for the messages (emails) to be sent based on your customers’
shopping behavior, preferences, loyalty, or even important dates.
The above are just a few of the many ways you
can advertise your cannabis business online. The industry looks promising, and
its gradual acceptance as an influential industry means that it will to your
benefit if you align your marketing efforts to the digital trends.
Are you into an online business and looking for a blueprint to make it
profitable? Or do you want your dropshipping business to grow? If yes, this
Ecom Elites Review will help you discover new ecommerce opportunities.
Everyone knows that it has never been easy becoming an entrepreneur. You might encounter challenges or failure. But with Ecom Elites, you have nothing to fear since you can build a risk-free business.
Today, more and more entrepreneurs are taking advantage of a more
innovative business model – drop shipping. So, if you are ready to create new
business opportunities, now is the best time to get more familiar with Ecom
What Is Ecom Elites?
Created by Franklin Hatchett, Ecom Elites is an ecommerce training
course, helping entrepreneurs and stores to boost their sales while maximizing
their success in the online platform. This training course is specially
designed to leverage one’s expertise and skills when it comes to online
Ecom Elites includes different business applications, strategies, tools,
methods, and process offering immediate results. The course involved a variety
of topics, such as driving traffic to the website, social media networks,
chatbots, and email marketing. Then, Hatchett also included videos which can
help the students to improve their marketing efforts.
What to Expect from Ecom Elites
If marketing effort is done wrong, your target market will not see your products or store or even they might have seen your ads, but ignore it. As Hatchett created the Ecom Elites, he was able to teach entrepreneurs on how they can set up their drop shipping business. Besides building a successful ecommerce, the course is also designed to create an unbeatable, effective marketing advantage which will lead you to financial freedom.
Easy Passage to Online Entrepreneurship
Ecom Elites will help you easily enter the online entrepreneurship. The
lessons are designed to be straightforward and provide easy to understand
You do not need to spend half of your day sitting on your desk and
learning the entire concepts of drop shipping. Ecom Elites can be automated, or
you can learn everything on just a one-time activity.’
Acquire Ecommerce Expertise
With the help of Ecom Elites Review, you can avoid common dropshipping
mistakes and transform yourself into a veteran in the ecommerce industry. Then,
you will learn new techniques on how you can continue your growth.
Once you joined the training course, you are investing in a proven
system that creates great opportunities and success. You will become among the
successful individuals in the world of ecommerce.
What Are the Contents of Ecommerce Training Course
Since Ecom Elites is a step-by-step online entrepreneurial training course,
you will learn practical strategies on how you can stand out and outshine your
competitors. You will be provided with ten modules, and under each module,
there will be different topics from introduction to SEO. Below are the
Ecom Elites comes in two different packages. You can choose between
Standard package which is $197 and Ultimate package worth $297. Although there
is no free trial, you can receive a 30-day money-back guarantee.
Standard Package – $197 One Time
Store Setup Training
Full Product Research
and Facebook Traffic Training
Marketing and Training
Google SEO Traffic
ChatBot Mastery Training
Weekly Videos with
Super Secret Videos
Private Inner Circle with
Hatchett and Other Members
Instant Access and
Ultimate Package – $297 One Time
Store Setup Training
Full Product Research
and Instagram Traffic Training
Marketing and Training
Google SEO Traffic
ChatBot Mastery Training
Weekly Videos with
Super Secret Videos
Private Inner Circle with
Hatchett and Other Members
Instant Access and
Complete 7 Figure Funnel
Complete Sales Funnel
Complete Google Shopping
My Top Selling Niches Of
All Time Book
My Top Selling 6 Figure
Ecom Elites Pros and Cons
Before ending up with Ecom Elites, it would be nice to take a look at
the pros and cons of Ecom Elites.
There are plenty of impressive things about the training course,
Franklin Hatchett is
effective in both explaining and teaching everything about dropshipping
Over the shoulder and
step-by-step videos included
You can learn strategic
and effective ways on how to get customers from different sources
You will discover the
importance of email marketing in ecommerce and see a 30% boost in sales for
You can uncover the
importance of sales funnels
It offers two different
More than 150 videos
The training course is
quite straightforward to understand and follow
Real-Time support is
available through Facebook groups where Hatchett will answer all your questions
The course consists of
advice on chat boxes, virtual answers, and set up for Shopify and ChatBots
Besides having impressive pros, there are also some cons for Ecom
Ecom Elites has no
written worksheets that offer a summary
The training course
focused too much on marketing, instead of adding more teachings about how to
negotiate with buyers
Ecom Elites Support
Another good thing about Ecom Elites is that you will receive a
complete, dependable support. You can reach Hatchett with private Facebook
group and email dedicated for the training course. Once you purchase the
course, you will receive an email immediately, which encourages you to join the
private Facebook group known as eCom Elites Exclusive Hideout.
Ecom Elites is a straightforward yet, outstanding ecommerce training
course at a very reasonable price. Remember, dropshipping is never easy. That
means you will need comprehensive guidelines and training to be more productive
and successful in your chosen niche. When you buy this course, you can gain all
the knowledge and skills necessary to start a 6 to 7 figure each year for your
You might be surprised: much more likely that the checkout of your online store is rather overpacked than missing. There are two explanations of the checkout malfunction: human and technical. In this article, we will overview both of them.
Human side: why customers stop before purchasing?
The answer is more obvious than you think. They don’t want to buy from you. For now.
You probably heard the statistics that 67.89% of online shopping carts are abandoned around all of the Internet. The number is correct, but it is wrong to suppose that 67% of people that added anything to the cart were already hovering above the ‘Checkout’ button with their credit card ready, and closed the tab in the last moment. This is the biggest misbelief most marketers and merchants tend to believe. The number of abandoned carts looks catastrophic, but let’s break it down into smaller sections (the statistics are provided by Square2):
44% were stopped by shipping costs higher than expected (nothing to do with the checkout itself)
41% were not ready to purchase at all (you see?!)
25% considered the product to be too expensive (not a checkout issue)
24% wanted to bookmark or ‘reserve’ the products by adding them to cart to revisit them in the future (has nothing to do with the technical process of the checkout itself)
Less than 15% of buyers left the cart unattended because of lack of payment options, extra taxes, complex checkout organization, slow loading or cracked website. These are the issues to work on, and we will mention them later, but let’s start with what is wrong with our perception of unfinished conversion.
About 40% of statistical abandoners fall into categories of ‘comparative’ and ‘emotional’ customers that use an online cart as a bookmark tool or add products to cart impulsively, to relieve the urge for online shopping. But are they lost forever?
Busting the myth about ‘perfect checkout’
If you think your cart and checkout is the reason your customers leave, it’s not exactly so. As stated in the statistics above, about half of customers who leave the products in the cart, have no intentions of buying.
You сan blame it on the design or usability, or suppose that your store lacks some X-factor to make customers always finish the purchase. Commitment to building a perfect store is understandable, but you miss the half of the point: your checkout doesn’t throw people off. Most of the time, they leave because the time for the purchase has not come for them yet.
The question is not how you can get rid of that customer behavior, it’s rather how you can include that pattern in your sales cycle. Instead of treating unfinished orders as a revenue loss, treat them as your future conversions.
Don’t hurry with a checkout redesign
First, make sure your checkout works as expected. When the cart abandonment rate starts bothering you, the first fool-proof measures you should undertake to reduce faulty cases are:
Make sure customers see the final product price and taxes very clear before the item goes into the cart.
Reorganize your checkout to have fewer steps (ideally, fit it in the same page).
Make sure the fields you are asking to fill are comprehensible.
Check if your CTA is clear enough.
After the checkout is tuned, go back to the numbers: realize that 30-40% of your online store visitors express their interest to your products by clicking ‘Add to Cart’, nothing more. But if they are interested. It means you can continue working with them. How?
Stay in contact with people who left anything in their carts. Offer to continue placing the order. As simple as that.
‘Extend’ your checkout process for as long as the customers need
While it may seem that chasing people who didn’t place an order is ineffective, it actually is. The interest is there, you need to ignite it. You don’t know the exact reason for the cart abandonment in every case, but statistics are on the seller’s side. 47% of cart abandoners are waiting for your follow up email, and 32% won’t ignore it. What is more, your competitors (at least 80% of them) consider such emails a waste of time. This channel is not clogged, and maybe, some of your customers just need a reminder, lost the link or took a few hours to think.
Stay in contact with customers in a few hours via emails
As long as there is an abandoned cart, just follow it up with an email as soon as possible. 1 hour is your most preferable deadline – most cart abandoners convert if notified during this period. If not all of them are registered, this is not considered a problem anymore: there are checkout recovery tools that make sure to ask for the email before any other actions on the checkout.
The offer benefits should be highlighted: free shipping, reduced price, personal discounts.
The urgency based on limited quantity or time-sensitive sale.
The email should be optimized for mobile.
The email should contain a clear CTA button that will take the customer right to checkout.
But right after this email is sent, there should be no obstacles for the purchase. From open email to the ‘thank you for your order’ message, the customer should glide perfectly, like on a theme park ride for kids. Why?
Technical side: confused people don’t convert
Confused leads to being ‘anxious’. Anxious customers are also not the most dedicated ones. A confused customer is the one who can’t find the checkout button, or can’t understand what do you want from them in this particular form field. If a confused customer can’t figure out the solution to their problem in a few seconds, they leave.
Leave only the information that matters for the purchase
Ensure it’s really the product they want to buy. Just include product images to the cart summary, state its name and attributes if there any. It will reduce customer anxiety by showing they are charged fairly without hidden fees.
Let users change the contents of the shopping cart any moment into the checkout. Make the quantity and attribute bars available. If the product quantity is stuck, that means a customer has to go all the way of adding product back to cart, and making sure it’s the right amount this time. But in reality, most people would give up at that point and switch the seller.
Show estimated shipping costs as early as you can in the checkout process, if it is possible, automatically determine the origin country to calculate the fees. An informed customer is a calm customer.
Don’t ask what you don’t need. The email to send order confirmation and notifications and the address for the shipping is more than enough. A forced requirement of a middle name, a phone number, or any sort of preference quizzes before the order is placed feels like the lifetime of irritation. Irritation and closed conversions don’t go hand in hand.
The customer can handle their order as a whole from a single page or go back to shopping.
Make your checkout eye-friendly
Multiple blocks on the checkout page are confusing. What should they do next? Enter their details? Continue browsing? Apply their discount code? Keep one bright and articulated CTA per page to keep the customers focused on what you need from them now: save, proceed, place an order.
An example of a clear checkout with coherent CTAs.
Remove upsell and cross-sell blocks from the checkout to avoid the customers confusing the contents of their cart with other products. The last appropriate stage to offer a bundle purchase is at the cart. What you can show early is the discount bar. Let the customers know they have a discount already, it is valid and applied.
Add a progress bar for the customers to see at what stage of the order they are, and where will the transaction happen. Be consequential: first, ask where the order is going for the customer to be sure his region is on the list, then let them choose the shipping method and only then ask for the payment details. And don’t forget to show the order summary.
The customers can be sure they won’t be charged suddenly.
Show that your checkout is safe to use
Validate all the input your customers provide. This will save you from the headache of handling the orders with faulty emails, and prevent the customers from allowing the typos in their addresses. Plus, this makes filling the forms faster.
Less typos, less unfulfilled orders.
Display security certificates and badges if you use any. If you care about a secure checkout and transactions and scan your store with the antivirus software, it is one more reason to trust you as a seller.
Remind your customers about loyalty and return&refund policy before and after they place an order. This way, they clearly see they won’t be abandoned if they need further help with their orders or there is something wrong.
Follow the checkoutlessness trend
Since everyone likes to shop fast, some of your customers would like to buy instantly, passing the initial checkout phase. Paypal and other digital wallets like Google and Apple pay to are designed for safe payments that do not require forms or registering account give your customers more options.
Let the customers be your guests. As you wouldn’t force someone you have invited to your place to tell their private information, don’t force people who came across your store by a simple Google search to prove their loyalty to you. Respect your one-time customers and let them have the joy of shopping at your store by giving the guest checkout option, without commitments.
Two points to think about
First point: some customers are not your customers yet, but they might become yours if you ask them. Do not give up on them too quickly and provide them with extra care.
Second point: decluttering your checkout may bring an unexpected drop in cart abandonment rate.
Author’s Bio: Oksana Mikhalchuk is Content Manager at NEKLO, a software engineering company with a primary focus on Magento ecommerce development. Oksana is dedicated to writing about marketing, web design and, of course, everything Magento-related.
The role of a search engine such as Google or Bing in our day-to-day life is at the peak. Right from your day to day search queries on your web browser to your digital assistant (Alexa, Siri, Cortana, Bixby or Google), the importance of search is getting more and more critical. These search engines and digital assistants simply displayed the most relevant information from websites and present these to the user in an unbiased manner. Here unbiased means websites that have optimized their site structure and content. SEO is a major driver in the creation of user-friendly, robust and fast loading websites which in turns rank higher on search engines and get qualified, potential customers. Seo also help build brand awareness for business and search engine users are most likely to process site that is on the first page as opposed to the website which had not. Every business, therefore, needs to invest in search engine optimization. SEO builds trust and credibility of your website hence providing great leverage to your business. Get engaged with a reputed SEO agency who has deep skills and knowledge of how the overall SEO algorithm works.
Reduce your PPC Cost
Even if you are using pay per click method, as your Help you reduce your cost per acquisition. Well optimized pages with quality content automatically qualify for low cost of the keyword as opposed to the websites with poor non-optimized content.
Moreover, do not have to pay or advertise your business in the PPC marketing campaign if you have a strong as you are standing. Well optimized site means your site will rank higher for several organic keywords for which you do not need to pay. An effective Seo strategy can help you reduce your advertising cost and you can invest your savings in more efficient and important areas. Seo is a long-term strategy and if implemented correctly can do wonders for any business. With the organic rankings, once you are placed in the positions, it becomes easier to sustain that ranking with minimal efforts. Seo is, therefore, must for any business. Try to search for any keyword that is related to your business and you will find several competitors trying to be on top for both PPC and organic slots. Both organic and paid search yielded value leads and sales. Every business needs to invest in search engine optimization. There is no other option!
Whether you’re building an online community or writing your own blog, you need to increase the flow of traffic to your site. One of the most effective ways to increase your blog readership as well as search engine rankings is by doing guest posts.
Though guest posting often yields fantastic
results, it’s also a highly competitive field in which you need to stand out.
What can you do to make your posts high quality? How can you offer better
insight than your competitors?
For Guest Posting ‘The Right Way’
Research, Research, and Research
You want to be able to regularly guest post on a blog, right? The
only way that you can please the editor of the blog is by creating fresh
content that hasn’t already been covered by another poster. A simple Google
search is all it takes to check for covered topics and potential subjects the
blog may be lacking.
As content is king, blog editors are more
likely to ask for future posts from you if you add something new to the mix!
A Unique Approach
It’s inevitable that you may end up blogging
about a topic that other blogs have covered before, but what you can do is
approach the topic in an entirely new way. Use your own unique approach and
personality to bring something extra to the post. Try looking at common topics
in a different angle or put your own spin on them!
Some questions to ask before submitting your
-Is it different enough from previous works
-Does it make the audience feel something?
3. Be A
It may seem like common sense, but many people
pitching their content never even read the blog they wish to guest post for!
Shocking, but true. If you want to stand out from your competition, read the
blog you want to write for and let the editor know how often you read the blog.
Taking this extra step can tip the scales in your favor.
You need to grab the attention of readers in
the first few sentences of your post. If you take a long time to provide
anything of value, readers will skim over your content or leave altogether.
The Right Keywords
Guest posts serve the purpose of adding
content to a blog that will attract more traffic. More traffic means better
rankings, but in order to accomplish that, you must implement relevant keywords
into your content. Research your keywords and how they rank before making them
a part of your post.
An Anchor Text Wisely
The anchor text you choose to incorporate into
your post is the one people will link it with. The right anchor text can
positively impact your rankings, but a poorly chosen one can be detrimental.
Think Like A Novice
Many guest blogs are just too in-depth or
complicated. You need to engage your audience while also creating content that
speaks to newbies. Most people visiting a site for a certain topic don’t have
advanced knowledge, therefore, your posts should inform and educate on a basic
We want to hear from YOU! Leave a comment
below if these tips have worked for you and/or you have some advice to share.
It’s all too easy to start thinking about your new website by thinking about your current website. Free your business.
your new site, your focus should be what you want the site to achieve for your
business. Step away from your current site and spend some time taking a fresh
look at what triggers your customers to purchase, and what keeps them coming
back multiple times to purchase from you.
Top tips for
The technology (web platform,
content management system and other integrated systems) should serve your goals.
Start with goals and then find the technology that works. Not the other way
Work with web development
experts who understand that your website is a business development tool and
sales channel. If you have a choice of vendors, go with the ones who can
demonstrate solid experience helping other businesses grow.
‘Signed off’ doesn’t mean ‘finished’
A new website
development can be unnecessarily stressful, if you’re worried about deviations
from a signed off design or requirements. In fact you can be sure that a
website that aims to meet your business goals is likely to need tweaks and
changes during the project. You need to stay alert and ensure you’re working
with an expert team that is prepared to act transparently and keep your goals
Tips to keep your website on track
Set yourself a realistic budget
for the development work, and allows for adjustments to scope and requirements
that come up along the way.
Choose a vendor who is able to
provide transparent project management and communications. Ideally, you’ll want
to work with a team who are experts in the Atlassian suite of products (Jira,
Confluence, Jira Agile, Stash, Bamboo, Crowd, Crucible and HipChat) – a toolset
that streamlines and enhances projects by helping teams collaborate.
Make it easy to get great
content onto your site
Okay, so that tired old
phrase ‘Content is King’ may seem like a cliché, but regardless of how you say
it, the content on your website will play an important role reaching your
site’s business goals. Whether your focus is Search Engine Optimisation (SEO)
or conversion, you’ll need targeted content that can be easily updated, and
optimized. As you monitor and respond to your site’s visitor statistics, the
right CMS eases the way for responsive updates and continuous improvement of
your website. In short, the right CMS lets your content team help you maximise
the return on your investment.
Tips to make your content
right on day one
Work with a web development
vendor who is CMS-agnostic. If you’re locked into a CMS because that’s your
vendor’s area of specialization, you might not be getting the best website for
With a new website design and
possibly a new focus your content needs are likely to be different too. Ensure
your content strategy is updated in line with your new website, and you’ll be
ready and running at launch.
your website upgrade will run as project – starting with planning phase and
finishing with a launch – it may be easy to focus too much on a go-live date
and forget to think beyond, into your site’s next phase of ‘business as usual’.
you business goals include growth, your website will need to accommodate that
growth. You may need to expand your site and add functionality, features or
integrations in the future, perhaps quite soon after you launch.
in technology are inevitable. Your eCommerce website is likely to include
integrations with inventory, billing, logistics and other systems, which may
need to be upgraded at different times. Choose web partners who can build a
site that allows seamless upgrades of individual components as required,
without impacting the overall functionality of your site.
tips to future-proof your new website
From the early stages of the
project, work with eCommerce expert who are willing to help you develop a
roadmap of features and improvements for future development of your site.
Work with web experts who find
clever ways of integrating features without modifying the core code of your
platform, and who think strategically as they build.
website upgrade is equal parts exciting and stressful. You’ll be opening up new
opportunities for growth, and you’re also making a serious investment, with
risk and costs that may seem daunting.
the way by partnering with a team of web development experts who will focus on
your business goals and keep the future in mind.
Amazon, the number one e-commerce company in the world has finally chosen not one but two cities the two headquarters. Amazon today announced that it would build new campuses in New York City and Northern Virginia. This comes after a worldwide search by the e-commerce tech joint 14 months ago where several major cities in US and Canada aggressively pitched city as the best choice for Amazon’s new headquarter. There were in a total of 238 bids which eventually narrowed down to 20 finalists including Toronto, Vancouver, and Calgary in Canada. Both New York’s long island city and Virginia’s Arlington will receive $2.5 billion as an investment from Amazon and each will have more than 25,000 workers. Amazon had initially said that it would choose one city as its next headquarter and was planning to invest US$5 billion but eventually decided to split the jobs and investment between two separate cities both in the United States. Notably, both the cities are located in the eastern end and will help Amazon manage both the US and the Canadian operations. In one of the blog, Amazon has said that it will receive about US$1.5 billion as an incentive from Long Island City while $573 million from the city of Arlington. Both the cities will have an average annual salary of $150,000. The stocks for companies dealing in the properties in both of these cities have already skyrocketed with this news and expected to rise further as the project gets into the shape. The wait and anxiety is finally over!