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Mortgage rates and Real Estate Scenario in Canada

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mortgage

Getting mortgage is getting harder and harder day by day especially after introduction of new measures to tighten up the real estate and market. Bank of Canada has increased the rate of interest three times in one year to put a squeeze on the housing market in Canada especially the greater Toronto area which has resulted in higher mortgage rates. If you are looking for a mortgage to secure a home, we recommend that you shop around extensively to look for the best available rates in the market. The posted rates on the bank websites are usually higher than what you find internally. Talk to Mark H specialist with whom you have your primary bank account and tried to secure this possibility. All the banks have targets for the mortgages and they are willing to go the extra mile to help you become their mortgage client. Mostly banks do on her great match policy so you should try to make the best bargain possible. If somehow bank declined to offer you mortgage, you can always look for private lenders who can help you get the mortgage at same or even better rates. You have the option to go with either fixed or variable rate. There are several pros and cons of fixed versus variable mortgage rates so you should properly review your case and get qualified accordingly. As you are aware in fixed mortgage, market rate and payments are fixed for a period of time while in the variable market-rate, the interest rate fluctuates with the market. Market interest payments either fluctuate with frustration in the prime rate or the interest portion of the payment varies. As per the latest trends in the market, the best fixed mortgage is being offered by TD Canada trust Bank with the mortgage rate of 3.34% on a five-year term. If you are looking for a three-year term, you can qualify with the rate of 3.44% while with the one year your rate of interest decreases down to 2.99%.

For the variable mortgage, the best rate is 2.95% being offered by TD Canada bank for a period of five years. If you go with a private lender you might get a fixed mortgage rate of 3.09% for a period of five years while 2.69% for a period of one year.

Considering the market scenario, the real estate market has corrected itself from the last year. The overall sales of homes in the GTA have dropped over 30%. Securing a mortgage has become very difficult as banks have been instructed to be vigilant on high-value mortgage transactions. Based on the scenario, there is a chance that the Bank of Canada will increase the rate of interest again. If you are looking to buy a home, now is the best time as the prices are comparatively lower than the previous year and there are limited buyers looking out to buy a home. The introduction of foreign buyers tax has further helped the market for a reasonable correction. Although the prices are still very high against the actual value, the home prices are expected to increase again next year. As per the recent report, there is a glut in the supply of new homes in the greater Toronto area while the demand and population are on the rise. The prices therefore won’t last long and the search is imminent. If you’re looking to buy or sell a home in the greater Toronto area, please contact the team at local Toronto and he would be happy to give you all the information about the homes and in market scenario.

How to rank Higher in Google My Business

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How important is the Local Business SEO

Remember Google my business results show up above the organic search results.

Google and Bing search engines have incredibly evolved over the years. The mobile revolution has dramatically changed the outlook of search engines and they are adopting the search focus on the mobile vertical more effectively. Google local search or popularly called as Google My Business has been a byproduct of mobile revolution and is one of the most effective search engine marketing strategy that a business can adapt to make it more visible and effective. If you are not using Google my business, you end up losing a major chunk of your potential business. Google my business or local business is not only for small businesses but is equally effective for enterprise-level corporations including banks and other financial institutions. Even the government service agencies require Google local business service to effectively reach out to the public. Therefore take Local Business SEO very seriously!

How to effectively leverage the services of Google my business?

Google my business or local service can do wonders for your business. Here we are going to show you some of the valuable tips to improve your rank in local search. While there are several factors which can influence your ranking in local search, citations play a major role in this regard. You need to make sure that your business is listed on several popular local directories and classified sites. Google and other search engines consider these citations a trust factor and rank your site better. If you do not have any citation, we recommend that you do it with all the popular local business directories including Yellow Pages, Yelp, Craigslist, local online newspapers and more. The more citations and links you have within your geographical area, the better your chances to rank higher.

Accurate Business Information

Business information accuracy is another factor which plays a major role in the rank process. You need to make sure your business information is published correctly on all local business directories and other websites. This may include the accurate information about your business phone number, your website, your address and your email. If the search engine detects any mismatch in the information between your website and other local directories, you might have trouble in getting your site rank higher.

The age and reputation of a business is another factor which helps to grow your visibility. A business which is older and has less local SEO optimization will still have a higher chance to rank better than a new business.

Get Reviews from your Clients

The number of reviews is certainly one of the most influential criteria your customer and search engines. The more the reviews, the better the chances to rank higher. As a business owner you need to make sure you respond to all the reviews whether positive or negative as this creates an image of responsibility amongst your clients and search engines. Ask your customers to post reviews about your business and also mentioned the kind of service or the product they may have bought from you. This will make sure that your local business to cover all important keywords and creates an engaging experience.

Adding Photos and Videos

Adding photos and videos is another effective way to do better in local search results. Make sure you post original high-quality images that are related to your business. Try not to post stock images or third-party pictures. For example, if you are into the business of data cabling, post original pictures of your data cabling racks, cabinets, terminations etc. likewise if you are in the business of selling products, post high-quality pictures of your products with information and specifications. This will not only help your customers to get the required education but also divert the attention of search engines who see this as a sign of engagement and rank you better. Check out this company: Hardwood flooring Mississauga. See how they constantly update their images on Google resulting in high post views if anyone searched for Hardwood flooring in Mississauga.

The trick is to keep posting high-quality posts just like your website so that users are fully engaged and up to date. Google my business is an amazing service which if effectively utilized, can generate more business than even your website. If you are looking to optimize your local business listing, please contact us with your details and they will be happy to assist you do better and generate more business.`

Popular Link building strategies 2018

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Link building

Link building is arguably one of the most effective and also the most challenging practice in the area of Search Engine Marketing and SEO. Over the years all major search engines including Google, Bing and Yahoo have so much evolved that the old text book strategies of link generation is no more effective and rather poses a serious threat to your rankings if it is not as per their recommended suggestions. Gone are the times when the master used to list their websites on thousands and thousands of online directories, classifies websites, articles writing sites and comments. With the advanced restricted guidelines, link building has become very difficult and at the same time very effective if done correctly. A number of SEO strategists and bloggers including Rand Fishkin, Brain Dean, Neil Patel have been demonstrating how to effectively secure safe inbound links to your websites. We are going to present takeaways from popular strategies of link building from some of these Great guys!

One particularly effective link building strategy that was recently published on the Moz site was by Paddy Moogan titled Sustainable Link Building. The author specifically suggests that you should not tie content to specific dates or events. A lot of SEO Bloggers and content writers tried to tie the content of their website to certain specific events or dates or even festivals to make it more enticing. Now, the problem with that is if you produce a piece of content around a certain date and then that date passes and the content hasn’t worked, then you’re kind of stuck with a piece of content that is no longer relevant.

Neil Patel needs no introduction in the SEO world and as per his latest blog post titled: https://neilpatel.com/blog/link-building-campaign-for-2018/ , Neil recommends that you should mention influencers in your blog posts. As per Neil, “Those who write these articles do so for a very specific reason. They’re interesting and they get links like no other.” He says that the influencer that you mention in your post will have a higher chance of your content being shared and this might get you links. P.S: I am mentioning Neil Patel, so hope the magic works and this blog post should get some eyeballs rolling.

Reach out strategy: although a lot of bloggers find this strategy is an old, outdated and ineffective but if you are really serious about the links and have a lot of patience, you might find a gold mine here. Reach out strategy is basically the process of reaching out to other webmasters to get back links through various strategies as specified by Brian Dean of https://backlinko.com/link-building. Brian is a very popular SEO influencer and posts popular videos and articles on how to secure links effectively. He calls this strategy as skyscraper technique which includes calling other webmasters to fix their broken links, or asking them to share your Infographic or even reaching out to the same business-critical to amplify your article reach.

There are hundreds of other online resources on how to effectively bring links but as I mentioned earlier, you have to walk a very fine line because Google and other search engines heavily scrutinize these back links and if there find anything artificial or paid, you might get penalized instead of being rewarded. Good high quality back links are always the best bet and if effectively conceptualized.

China Opens Car Market after Trump’s action

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So Donald Trumps’ rhetoric’s are working at least for China. After US and China traded sanctions against each other, China has finally offered an olive branch by proposing to open its automobile market to the board by 2022.  Chinese President Xi Jinping has finally pledged to open the Chinese car industry to for manufacturers offering full access to the largest auto market in the world. This comes after a series of sanctions imposed by the US government on China over its protectionist policies. Donald Trump has been after China progressively on various trade issues and had recently imposed billions of dollars of sanctions over Chinese goods and technology including steel and most recently banned the Chinese mobile maker ZTE over its move to supply formal equipment to North Korea and Iran. ZTE admitted last year to violating sanctions by selling equipment to the repressive regimes, and it was fined $1.2 billion as well as being forced to fire four senior employees. This led to US and the UK government banning ZTE from supplying phone parts and devices in their respective countries.

As we all know China is the biggest car market in the world surpassing US and all major auto manufacturers are eyeing this market to make money. However the Chinese government had laid major restrictions on foreign automobile players. As per the conditions, all foreign car companies had to partner with the local Chinese company under a 50-50 joint partnership. While some companies were okay with this collaboration, many automakers were reluctant as they were worried to share the technology due to poor intellectual property laws in China. Now the foreign auto companies would be able to invest in China with 100% stake and do not require a partner locally. This will ensure that they do not have to share the technology with local Chinese partners.

After the US banned the Chinese phone maker ZTE from supplying phone components and selling their devices in the US, Beijing has counterattacked by imposing a huge 179% tax on US import of Sorghum. The Chinese are trying to target the agricultural produce as they know they are hitting the farmers in the state from where the president Donald Trump enjoyed the majority of support.

Best Credit Cards Canada 2018

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Today we are going to review some of the most popular credit cards being offered by various banks and various institutions and provide you the information on the best credit cards in Canada for the year 2018.

Choosing the Right Credit Card:

Credit Card is a great financial asset if used wisely but can be a monster if you do not have a control over your spending habits. Think rationally why you need a credit card and what would be your primary focus when applying for a credit card. This could be to buy things online or on holiday, to pay your bills or to spread the cost of a purchase. However you choose to use your card, the key thing is whether you will be paying off what you owe every month or spreading repayments over a period.

Here are some factors to look at when you choose a credit card.

  • Rewards credit cards
  • Looking for Best credit cards for cash back
  • You travel a lot and looking for a good credit card for travel
  • You are a Student and need a good credit cards
  • Credit cards for low-interest rates

 

Best rewards credit cards Canada:

Who doesn’t like rewards especially when you shop everything on your credit card just for the sake of getting amazing rewards? Although credit cards in Canada do not offer the same incentives as in the USA, there are still a number of cards which can be really enticing in terms of rewards and initial offers.

Topping the list for Rewards card is Scotia Bank Gold American Express card.

Scotia Bank has always known to be a generous rewarding bank when it comes to the rewards credit card.

Their Scene Card is already one of the most popular Visa rewards cards widely used by move lovers and students. However, Scotia Bank Gold American Express card leads the race for the top rewards cards. As per the existing offer, the new application will earn 15,000 bonus points with your first $1000 in everyday purchases in the first three months. Here are some of the highlights for this card:

  • Earn 4 Scotia Reward points on every $1 you spend at eligible gas stations, grocery stores, on dining and entertainment.
  • Earn 1 point for every $1 you spend on everything else.
  • Access to concierge services, airport lounges, special offers, merchandise, rewards and more. With this offer, you get Priority Pass offer: Receive a special yearly membership price of only $65 USD9 (a 35% discount off the regular price) and access each lounge visit for just $27 USD9. Once you enrol, you will have access to lounges in more than 100 countries and 300 cities worldwide.

The card has an annual fee of $99 with an interest rate of 19.99%, (19.99% on purchases. 22.99% on cash advances, balance transfers and Scotia Credit Card Cheques)

The next in line is the Bank of Montréal’s BMO® World Elite®* Mastercard®

Arguably one of the most sought-after Credit Card in Canada, this card offer tons of amazing reward features including VIP access to airport lounges worldwide with priority past membership, and amazing travel and medical protection. Here are some of the features available for this card.

As per the latest welcome offer for new user, you get 35,000 welcome points after you spend $3,000 in first 3 months and you also get $150 annual fee waived in the first year. Other rewards include:

  • BMO World Elite Total Travel and Medical Protection providing car rental collision damage coverage, out-of-province / out-of-country emergency medical protection up to $2 million, and more for unlimited-trips-per-year up to 21 days in length.
  • BMO Rewards points faster when you add additional cardholders for $50/year each
  • purchase protection and extended warranty on most items bought with your card
  • Get 3 BMO Rewards points for every $1 spent on eligible travel, dining and entertainment purchases.Get 2 points for every $1 spent everywhere else

Income requirement: Minimum $80,000 (individual) or $150,000 (household) annual income required

Our next card is SimplyCash™ Preferred Card from American Express

 

This is a new card from American Express and you can Earn 5% cashback in your first 6 months (up to $300)

  • The amazing benefits include:
  • Car Rental Theft and Damage Insurance
  • $100,000 Travel Accident Insurance
  • Emergency Medical Insurance(Out of Province/Country)
  • Lost or Stolen Baggage Insurance7
  • Flight and Baggage Delay Insurance
  • Hotel / Motel Burglary Insurance
  • Buyer’s Assurance® Protection Plan
  • Purchase Protection® Plan
  • Cardmembers can purchase Front Of The Line presale tickets or make Front Of The Line reservations to some of the most in-demand concerts, theatre productions, restaurants and special events, often before the general public.Annual fee: $99Annual Interest Rate: 19.99% on purchases and 22.99% on funds advances

Best Cashback Credit Cards Canada:

Who doesn’t you like cashback especially when you’re getting it on your credit card. Here is the list of some of the most generous( not really) cash back credit cards available for the Canadian customers.

TD Cash Back Daily cash back Visa Infinite Card:

If you are looking for a rewarding cash back, you can go with the TD cash back infinite credit card where you can on 9% on eligible purchases for the first three months. There is a limit of $3500 for your purchases to be eligible for 9% cash back.

Eligibility Requirements: $60,000 personal or $100,000 household annual income. Plus you get great benefits including:

  • Free Deluxe TD Auto Club Membership
  • Use your TD Credit Card to save a minimum of 10% off the lowest available base rates11,12 in Canada and the U.S., and a minimum of 5% off the lowest available base rates11,12 internationally, on qualifying car rentals at participating Avis and Budget locations.
  • Auto Rental Collision/Loss Damage Insurance

Scotia Momentum® Visa Infinite Card

This is another great cash back credit card from Scotia Bank. You get 4% cash back on gas and groceries and 2% cash back on drugstores and recommendable payments.

Plus you are 1% cash back on everything else that is being charged on your credit card there is an annual fee of dollar 99 while each complimentary card costs $30. The interest rate is 19.99% on all purchases while there is 22.99% interest on cash advances, balance transfers and Scotia credit card checks.

The new credit limit is $5000. To qualify for this credit card you need to have a minimum annual income of $60,000 or a minimum household income of $100,000. Apart from the above-mentioned you get several exclusive benefits for beside finite such as complementary concealed services, luxury order privileges and more. This cards also come in several benefits including travel emergency medical insurance, trip interruption insurance, flight delay insurance, delayed and lost baggage insurance, rental car collision loss, travel accident insurance and more

 

Difference between 301 and 302 redirects

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Hello friends, today we are going to discuss the difference between 301 and 302 redirects which is pretty important when it comes to the SEO.

301 Redirect – How and where to use?

301 redirect is a part redirect instruction to Google telling that you permanently wants to point your domain to another domain. For example, let’s assume that you have been called ABCD.com for some reasons you are not using the domain and what that domain could be redirected to ABC.com. You know how to tell Google that you domain ABCD.com should be routed to ABC.com and this can be done through a 310 redirect. Using a 301, Google understands that all the traffic on ABCD.com will now be redirected to ABC.com meaning that even the rankings will be transferred to ABC.com. So essentially whatever powers ABCD.com has will now be transferred to ABC.com. 301 redirects can be done due to the several factors some of which are listed here:

  • you want to permanently shutdown one domain
  • you have a new domain and wants all the traffic to be redirected from your old mentor that you
  • you are merging two sites into one and wants one of the sites to redirect all the traffic the other one
  • you have several domains and want all of them to be redirected to your main domain.

How to do 301 Redirect?

The simplest method to Redirect Old domain to New domain is using htaccess redirect. If you have the access to the .htaccess file, you have to add a small code to make it working.

Here is the simple syntax for 301 redirect from an old page to new page:

Redirect 301 /old-page.html http://www.abc.com/new-page/

The above redirect will take the url http://www.abc.com/old-page.html and redirect it to http://www.abc.com/new-page/

Redirect an old domain to a new domain

RewriteEngine on
RewriteCond %{HTTP_HOST} ^abc.com [NC,OR]
RewriteCond %{HTTP_HOST} ^www.abc.com [NC]
RewriteRule ^(.*)$ http://abc.net/$1 [L,R=301,NC]

Redirect an entire site

Redirect 301 / http://abc.com/

Redirect an entire site to a sub folder?

Redirect 301 / http://www.domain.com/subfolder/

 

Redirect from a non-www to www subdomain

RewriteEngine on
RewriteBase /
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Redirect a site to HTTPS from HTTP

RewriteEngine on
RewriteCond %{HTTPS} on
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI}

Remove an index.html or index.php and redirect to the root?

RewriteEngine On
RewriteCond %{THE_REQUEST} /index.php HTTP [NC]
RewriteRule (.*)index.php$ /$1 [R=301,L]

 

302 Redirect and how & where to use?

302 redirect on the other hand, is telling Google that you are temporarily changing the locations. Think of it as you’re going to a summer home and you’re staying there so you want your mail forwarded there for a few months and then you will go back to original home. 302 redirects can be due to the following reasons:

  • You are temporarily redirecting website to another site
  • your one website is under maintenance and you want to redirect the other side
  • you are doing AB testing on your sites and wants temporary redirect for testing purposes

How to use 302 redirects?

To create a 302 temporary redirect in .htaccess, add a syntax:

Redirect /product.php http://www.abc.com/promo.php

Temporarily 302 redirect a directory

Redirect /widgets http://www.abc.com/sub-folder

302 temporary redirect to redirect your entire site to some other site

Redirect / http://www.anotherexample.com/

Both the methods if properly implemented can help you the SEO and also help you avoid the loss of traffic. Please note that 301 and 302 redirects and implemented takes some time before the changes are actually propagated on search engines so plan I had and give one to three weeks for this exercise.

Top-rated WordPress Plugins (extensions) for SEO

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WP-Optimize

SEO is ever evolving and one has to be totally up to date with the best practices as being introduced by major search engines such as Google and Bing. If you own a WordPress site, there are thousands of free WordPress plug-ins which can help you accelerate and do better in search rankings. All you have to do is make a wise choice and make sure the plug-in is well-suited to your needs and providing full value to leverage the search engine optimization of your website. Here we are listing some of the best-rated WordPress extensions for SEO. For any question or WordPress SEO, please get in touch with our technical team for free analysis.

Yoast SEO:

this is by far the most popular WordPress plug-in which has been downloaded by more than 5 million WordPress users all over the world. Yoast SEO offers some of the amazing features not only to optimize your site but also keep your site in good shape. The plug-in offers you several options including updating title and meta description, creating as your friendly XML site map, automatic creation of site breadcrumbs, set canonical URLs to avoid duplicate content creating Google snippets and much more. The current version of this plug-in is 7.2 and required a minimum of 5.2.4 PHP version. It supports a number of languages including Chinese, question, French, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish and Turkish.

Google XML sitemaps

Google recommends using an XML site map so that the search engines can crawl all your webpages easily and efficiently and this plug-in is by far one of the best plug-ins to create XML site map in WordPress. Even if you’re using Yoast SEO, you can disable the site map being offered by Yoast and instead use this Google XML plug-in to create complete structure of your site. This plug-in comes with various translations and his one of the top-rated WordPress plug-ins. The plug-in has been downloaded by over 2 million active WordPress users and its current version is 4.0.9 at the time when this article was written

All in One SEO Pack:

this is another popular full-featured SEO plug-in which offers several amazing features such as Google AMP support, creation of titles and meta descriptions, or notification to search engines like Google and bring about changes to your site, canonical URL structure, support for as your own custom post types, built-in API so other plug-ins can access and extend functionality. The current plug-in has been downloaded over 3 million times and is frequently updated in line with the latest changes in WordPress and SEO.

Google analytics dashboard for WP

this is another amazing plug-in which enables you to track your site using the latest Google Analytics tracking code and allows you to view all the stats within your WordPress. This means that you don’t have to log in directly to Google analytics but can see all the in-depth page reports and post reports within your WordPress site. Like Google analytics, this plug-in will display all the sessions real-time number of visitors, traffic by locations demographics, 404 errors, traffic channels, started by social networks, traffic mediums etc. within WordPress dashboard. The plug-in has been actively installed over 1 million WordPress websites and is supported for over 25 languages worldwide.

Redirection WP Plugin

if you have move your website or move some of the pages, the redirection plug-in is an amazing tool which can create and manage redirects quickly and easily without needing advanced knowledge of several redirects. The plug-in can also be configured to monitor and post or page permalinks are changed and automatically create a redirect to the new URL. Google does not like sites which has pages without any content or are returned as 404. A proper redirect will ensure that the user is getting the right information and also will help the low bounce rate. Redirection plug-in is the best plug-in to solve the redirection issues through easy to use interface.

WP fastest Cache

if your website is slow chances are that search engines might penalize your site and push you down depriving you of the traffic that you are desperately seeking for. Not only your website should be fast loading, but you also need to make sure that the server is good and is rendering all the pages at the lowest possible time. WP fastest cache is an amazing plug-in which can really speed up your site. This plug-in creates static HTML files from your dynamic WordPress blog reducing the system RAM and CPU power. This in turn renders the pages faster for users which is not only good for you user experience but also makes search engine bots happy as they are able to crawl your pages faster and eventually helps you do better in search engine rankings.

WP-Optimize:

WP-Optimize

while using WordPress, you need to make sure not only the site front-end is optimized but also the database is light and will optimized. WP – optimize is one such effective plug-in used for automatically cleaning your WordPress database so that it can run at actual efficiency. This plug-in is quickly becoming very popular until late has been downloaded over 700,000 times. This plug-in removes all unnecessary data from the database with one click of a button. You can contact MySQL tables, remove all the unnecessary data including Trashed, spam content, and revision history of the post. It make sure that your database is clean and well optimized as it supports scheduling an automatic to clean up.

WPSSO Core

WPSSO Core is a great WordPress plugin that creates complete and accurate meta tags and Schema markup for Facebook / Open Graph, Google Rich Cards / Knowledge Graph (SEO), Pinterest Rich Pins, Twitter Cards, and more — including descriptions, titles, hashtags, complete image markup, complete video markup, extensive eCommerce product markup, author profile / authorship, co-authors, publisher information, local business markup, aggregate ratings, reviews, recipe information, event details, and much, much more — all from your existing content. The good part is that there is no need to manually re-enter descriptions, titles, select images / videos, etc. WPSSO Core reads all of your existing WordPress content automatically.

 

 

The role of a site map

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The sitemap is one of the important components of a website which helps proper indexing of all your web pages. A sitemap is basically a collection of all the indexable pages of a website which the search engine boards can grow old to understand the overall structure of your website. You can either use an XML sitemap or an HTML sitemap and submit the sitemap in the Google console or Google Webmaster tool. Once you submit the XML site map, Google search engine will follow the instructions from the Google console and will try to index all the pages within the sitemap. It is advisable that the sitemap should be generated by your server and should have a clean structure.

You can either submit one site map or multiple sitemaps if you’re page count and exceed 50,000. Google search engine indexes up to 50,000 pages prophesied map and if you have more than 50,000 pages, you can use multiple site maps. In case of submitting multiple site maps, consider one site map as the master site map which can link to further sitemaps. This way you can control your product or services and make it in a more structured way. The same case applied to Bing search engine where you can submit one master site map and multiple other site maps. If you, however, want to block certain pages which are in the sitemap, you can do it either by redirecting your htaccess file or by blocking the URLs in the Google search console itself. Be aware that if you are blocking the URLs via Google Webmaster, this will be a temporary process and the search console might start the indexing again after some time. The process of blocking the url via Htaccess is a permanent method.

If you’re using a WordPress website, you can install Google sitemap plug-in which can automatically generate all your pages, posts, categories etc. this is by far the best tool for the WordPress and do a ping to all search engines for proper crawling off your webpages.

Use this plugin to greatly improve SEO to create special XML sitemaps which will help search engines like Google, Bing, Yahoo and Ask.com to better index your site.

importance of sitemap

SEO for E-Commerce

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E commerce Sites world top 10

Online shopping cart or an e-commerce website is essential for any business. This is the age of Amazon and Shopify and online presence is a must if you have a retail store. Whether you are selling hardwood, or carpets or even printer parts, selling online will help you reach out to a wider client base but also stay competitive. Although a number of retailers are going the Amazon way or simply call it the marketplace method, selling products on your own website can make a big difference. With your own website, you have the liberty to market your products with any kind of price and do not have to pay hefty commissions to marketplace platforms. Moreover, you have full control of your website for any kind of marketing campaigns and not reliant on any kind of obligations our terms and conditions by the marketplace websites.

seo for e-commerce

The trick to a successful e-commerce website lies in the SEO. Search engine marketing and optimization are two top factors for a successful e-commerce business. If you do the things right, there is no doubt that your online business will flourish. Let us discuss here are some of the important elements with regards to the search engine optimization which can help you optimize your business in a better way.

If you are just starting your online presence, here are some of the points that you need to consider/

  1. choose a good domain: find a good domain that resonates or is associated with your business. For example, if you are selling carpets, try to add the keyword carpets in the domain. Although Google has stopped the practice of favoring the keyword domain, I still firmly believe this has a direct impact on the search results. The domain name should be the shortest possible and precise.
  2. After you have selected a domain, find a good hosting company. Do not go with the cheap solutions as they may not get you the speed and functionalities to launch a website. If you are going with a hosted e-commerce solution, you don’t have to worry about the hosting. However, if you want to use your own e-commerce platform, you will have to be very particular about the hosting service provider. If you are going with an open source e-commerce platform such as a Magento or Prestashop, you might want to explore the following hosting companies as they have good reviews from their customers. Always your due diligence in finding the right hosting company.
  3. The next step is choosing the right e-commerce solution company who can help you design the website and integrate your products into the website. While choosing the company, make sure they have good knowledge about the search engine optimization processes. This is very important to ensure that the web design company is following the best practices as laid down by Google and other search engine companies. You need to make sure that all the website designs are mobile optimized or in other words responsive web designs. The website coding standards should also be well optimized and structured.
  4. Once your e-commerce website is ready, you can start the E-commerce SEO process. Make sure all the pages including the product pages have well-optimized page title tags and meta-descriptions. Each product page should have a good amount of unique content along with pictures. All the pages should be mobile optimized for all types of screens and resolutions. PDF Datasheets are very important in promoting any product. Make sure all your content is unique and provide a good user experience to the customer. The product page should also have cross-selling and up-selling features. This not only helps the customer to choose multiple products but also helps your website with regards to the search engines as they can crawl to the cross-selling product page is easy.
  5. All Your Product categories and subcategories should be well structured. Use of breadcrumbs and pagination is recommended.
  6. Sitemaps are a must for any e-commerce site as they help search engines to easily crawl all the available pages in your website. HTML and XML sitemaps should be added in your e-commerce website for the easy index by the search engine bots.
  7. Your e-commerce site should have social media pages to promote your products back into your customers. You need to create business pages for Facebook, Twitter, Pinterest, and other popular social media to sell your products. You need to constantly update your products, offerings via social media platforms.
  8. Website backlinks: high-quality backlinks is one of the key elements for any website to rank higher in search engines. You need to make sure your website has a good number of quality backlinks. Link building is a very critical strategy and should be thoroughly started on Webmaster tools before the initiation. Links can be secured by a number of factors including local citations, video shipping sites, affiliates, high-quality guest posts, social bookmarking and more. There are a number of sources online on how to build quality links for your business. Never take shortcuts on paid links for your business as this is against the policy of Google and other search engines.

Search engine marketing is a slow and fruitful process which if properly implemented can do wonders for your website.

Why Ecommerce must for small business

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seo for e-commerce

Although the ecommerce stores were invented two decades ago, the trends of online stores and shopping have been prominent since last few years. Ecommerce world is still in growing rapidly as the shopping done through online stores are tremendous. The enterprises having ecommerce platforms show a potential to capture the market share from the customers. The small businesses can fiercely boost their business through ecommerce.

Ecommerce is getting tremendous space in today’s market of shopping. There are people starting their businesses with a little or no setup cost through ecommerce sites. So there are some places where small business owners need to sharpen their focus to get the best experience in future. With these descriptions, you would be able to get a clear view of why ecommerce is essential for small businesses.

Accessible to mobile

With advancement in the technologies, it’s now everyone across the world have mobile with them. Mobile ecommerce is widely spreading every corner of the world. Small businesses should initially adopt the mobile ecommerce optimizing their sites authentic, intuitive purchasing and visual on mobile phones and tablets.

The ecommerce stores should offer free Wi-Fi, NFC redeemable coupons and other impeccable features to grab the attention of the visitors.

Personalization and curate content

Matching the customers with the accurate product is quite essential to satisfy the customers. The ecommerce businesses for small enterprises are dependent on personalization and curate content to fiercely compete for the ecommerce market.

The ecommerce champion Amazon has an amazing filtering and recommending features enabling the customers to buy things on their previous search. This search has been advanced with the features such as personalizing the catalog, premium membership, and other various such leverages to encourage the purchase.

The ecommerce for small businesses should adopt the same policy of personalization and curate content actively to enhance the customers’ growth and grab their attention for purchasing.

Easy to start

Ecommerce business is quite reliable to start. There is sales-ready sites available buy from ecommerce shopping platforms. This has allured even the persons who have zero knowledge of programming. There are various ecommerce platforms offering ready to use ecommerce sites such as Shopify, BigCommerce and much more.

Having at least knowledge of about email, you can own an ecommerce site within 15 minutes by just paying through PayPal or through other online gateway methods. With a small business, you can conveniently start your ecommerce business with low or no cost.

Expand the playing field

With ecommerce sites, you can conveniently play the field with stepping ahead each level drastically. You can easily and conveniently reach-out the audience all over the world. Your site would be able to service its customer 24 hours in a day. The ecommerce shopping tends to be the cheaper marketing method than the traditional methods.

Sellout to more customers

Every ecommerce business wants to have a friction-free business to elaborate their sales. Fortunately, there are various retargeting apps and tools helping to capture the customers before they’re gone. Content marketing can be one of the best methods for creating customers downline.

With small business ecommerce sites, you can conveniently downline the customers by creating value-added services, email subscription, discounts, promotions and much more to attract them.

Earn while you sleep

For any business, location plays a vital role. This can visibly attract many customers or decline their approach.  With ecommerce, you can easily build your storefront and can sell your products across the world.

The small business owners can easily grasp the leverages of the technologies by stepping in the ecommerce world to easily reach everyone in the world. It is certainly you can earn while you sleep.

Technology world

With advancement in the technologies and living in a technologically savvy world, 85% of the population has adapted to online purchasing method instead of wandering on streets. This can be done by creating easily navigable sites, easy to check-out, trustworthy and customer satisfaction.

By creating attractive ecommerce sites, you can easily manage to grab more attention of online purchasers to buy from your small business and enhance your growth.

These were some potential that should be considered while opting ecommerce sites if you’re a newcomer in the marketing world. Beside this, there should be some tips and tricks to be remembered to potentially rule the ecommerce world as like Amazon.

  1. A small start

While you are planning to start an ecommerce website, don’t get bogged to create a high-end, sophisticated website with numerous features and products. Initiate your website with free or low-cost ecommerce sites and with limited products to gauge the customers’ attention and interest.

  1. Be patience

When stepping into the ecommerce world, never expect to succeed in the just first effort. The world is fully engaged with numerous technologies and techniques. Try to learn the best out of it. Initiate by testing and learn from them quickly.

  1. Be alluring

Although you are planning to start with few products on your website, try to be alluring by clearly describing the products, their relevant images, reliable navigating tabs, no high-end sophisticated software making them tough for the customers.

Conclusion

To survive in the world, you must walk with the technologies. With growing technologies, it is advisable to start an ecommerce business. Be your own boss and can even start with zero or low setup cost.