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Top shopping cart platforms in 2018


If you are planning to start a new startup business in the ecommerce world, you must be well- aware of the evolution of the digital world since past 3-4 years and its destination heading.  There are various aspects and features in grooming the digital ecommerce world. Let’s have a look on the aspects highlighting the evolution of ecommerce and its future.

  1. Artificial intelligence

An artificial intelligence has entered the ecommerce world to predict the customer’s hit list. The features depicting the artificial intelligence are the re-order and subscription feature. This feature is truly meant to offer a personalized shopping based on your previous shopping preferences.

  1. Customization

The various advancements from the past few years can be visualized through the chat integrated system or call-to-action customizations to have their user better shopping experience.

  1. Digital wallets

The digital wallets are highly attractive to the customers. This lucrative feature is added to the ecommerce sites to have a newer version of payment option.

  1. Mobile

The mobile phones are dramatically increased over a decade. The conversion through mobile was earlier low as the ecommerce websites were not mobile-friendly. A proper action was initiated by making mobile-friendly sites to make the customer purchase experiencing the same as with the browser surfing.

These were some aspects and features highlighted to have a command over the ecommerce world as like Amazon.  There are innumerous platforms offering platforms for ecommerce solutions. With distinction in their features, you can choose any of the platforms as a perfect match for your individual business model. Whether you are launching any conventional ecommerce store or any multi-vendor marketplace, the below list will save your extra effort and time.

  1. Shopify

The Shopify is a Canadian based ecommerce platform helping the online businesses across the globe with ecommerce platforms. The trending social ecommerce and apps shopping is being well developed by Shopify to attract numerous customers. The Shopify was founded in 2004 and since then the company is evolving and rising well-ahead in the ecommerce technologies and trends. The powerful features and additions to your shopping sites will never leave any customer to buy from you.

Exceptional features:

  • Impeccable plug-ins, themes, and extensions
  • Mobile-friendly seller apps, shopping cart, and
  • Support for the customers through live chat, phone and other mean, tutorials and a powerful community forum.

Some awful features of Shopify:

  • An additional transaction fee is liable to pay if not utilizing the Shopify payment platform.
  • An extreme liquidity in the coding language of Shopify leads the ecommerce owners to pay a high price for customization

The final verdict:

The ecommerce beginner entrepreneurs in need of a conventional ecommerce solution can be favored with the Shopify platform.  It is quite convenient to boost and give a kick start to your setup through Shopify. According to your requirements, you can choose any of the plans ranging amidst $29/month and $299/month.

  1. Magento

Another ecommerce shopping cart platform established in 2008 is Magento. The Magento is another shopping cart platform offering open source ecommerce website platform. The platform is quite reliable and scalable making it most proficient and prominent in most of the popular ecommerce platforms of these days. Various prominent brands such as Burger King, Pepe Jeans, Liverpool FC, Huawei and much more brands have their website built over Magento.


The exceptional features:

  • Open source with infinite customization options
  • Extremely scalable with up to 9000 plug-ins and extensions
  • No cost for social media extensions
  • Easy to use and manage

Some awful features of Magento:

  • A requirement of programming team is essential
  • Only the basic version is free of cost and there’s a rate tag for the enterprise version
  • Without programmers, you need to shell-out at least $20000 per year or need to hire a third party programmers

The final verdict:

The entrepreneurs with large products range have the right choice of Magento. The Small to medium sized business should not prefer Magento due to its complex store setup and other high-end technical requirements.

  1. YoKart

An ecommerce solution for SMBs to boost their ecommerce business is the YoKart platform. The YoKart is specialized in multi-vendor and the latest version of it has even bigger punch. The platform features multilingual and multi-currency support allowing the owners to reach all over the globe. There are a plethora of gateway payments, a developed analytic tool, various coupons and discounts management features and much more.


Exceptional features:

  • Mobile-friendly website and has dedicated apps for Android and Apple devices
  • Get a source code of the website instead of a framework along with the lifetime license
  • One year free technical assistance
  • In-built product catalog system

Awful features:

  • The programmers should be well-versed in PHP coding to customize the YoKart.
  • The YoKart is developed especially for SMBs, thus a large enterprise needs to make enormous customization unlike Magneto designed for large enterprises.

The final verdict:

The startup packages being the most affordable at just $249 are the best solution for SMBs in the ecommerce world. Once you are confirmed about the status of your ecommerce site, you can conveniently upgrade to higher versions.

  1. BigCommerce

BigCommerce has more than 60,000 online stores and is regarded as one of the most prominent ecommerce platforms for enterprises. From famous brands such as Toyota, Martha to many SMBs, BigCommerce had boosted many of the businesses to launch their storefront and make them renowned across the globe.


Exceptional features:

  • Zero transaction fee
  • Impeccable themes with consistent user experience on mobile as well as desktop
  • Convenient integration with Facebook, eBay and much more sites

Awful features:

  • Minimum numbers of free themes
  • Does not support multi-vendor support as like Amazon shopping platform

The final verdict:

BigCommerce can be proven to be a most potential ecommerce software provider for the entrepreneurs to have hassle free coding and other technical hurdles.

An ecommerce platform is not the only solution to your growing business. These were some impeccable and top shopping cart platforms offering amazing services to their clients. The pros and cons are mentioned not to find faults among them but to choose wisely according to the platform serving best for your business. Choose wisely the best one and watch your business rising ahead.

This Bank first in Canada to use AI Chatbots


BMO is Canada’s oldest Bank and is currently fourth-largest bank in Canada by market capitalization and assets. The Bank has been investing a huge amount of $$ lately to stay ahead of its peers in online banking. The BMO announced the rollout of two new innovative chatbots for Facebook Messenger and Twitter, which provide instant responses to frequent customer inquiries. While many banks all around the world are pushing the use AI to tap the growing online market share, the use of Chatbots is a first by any Canadian major bank. Citibank has already launched the Chatbot service Singapore and plans to launch in Hong Kong and Australia later this year before moving onto other markets in which Citi operates.

Source: Citigroup

BMO’s Personal Banking Chatbot for Facebook Messenger: BMO has tied up with Finn AI and named this as BMO Bolt, a first-of-its-kind capability for a major bank in Canada and is designed to offer guidance and information to customers in real time. AI and natural language processing capabilities allow BMO Bolt to interpret customer intentions and provide the most relevant answers. Customers who register for the service can access information such as their account balances and credit card bill summaries by sending a message to the chatbot.

BMO’s Twitter Chatbot: This is an innovative Twitter Bot where Customers start in a traditional Twitter Direct Messaging experience, with the added option to engage with a BMO Virtual Assistant chatbot. BMO has developed this bot in partnership with Massively. The BMO Virtual Assistant is a menu-based question and answer chatbot for Twitter that helps customers find the information they need quickly and easily. Once a customer has chosen to engage the BMO Virtual Assistant, they are presented with a menu of available topics

The other big banks including TD, CNBC, Scotia and RBC and expected to follow the suit.

The role of Fiber Optic Cabling in the Internet World


Communication is the key to survival in this modern time. Several media including Network Cabling used for communication efficiency and agility. The fastest mean of communication in today’s revolutionize world is fiber optic technology. Although for a non technical, it may seems a jargon, the fiber optic technology caters enormous advantages in our life.

In fact, fiber optic technology has become a part of our life. Despite the fact known to us, fiber optic technology rules our life and has a great impact on it. There are various plus points and future betterment of fiber optic technology which are neatly scribbled below. We will touch base on some features of fiber optic technology and its essential contribution to our lives.

A brief description of fiber optics

The fiber optic technology consists of a highly flexible, thin strand for data transmission through an extruded glass or plastic. The fiber optic cable comprises of glass which is thread-like or human hair alike thin. Each strand is capable of transmitting data through beams of light waves.

Although the fiber optic cable consists of glass, they are highly durable and withstand various harsh environments. They are highly malleable. The glass of the fiber optic cable is protected by a coating called as cladding. The cladding is made from a material which tends to bear mirror-like property to reflect back the light waves for efficient transmission. A conclusion layer called as buffer prevents the fiber optic cable to protect it from damage.

Uses of fiber optic cable and technology

Fiber optic technology has been immensely popular and getting a lot of attention due to excellent data speed capabilities. The intrinsic characteristics of being flexible make it expedient for long-distance communication. The fiber optic cable emits higher and efficient data in comparison with copper wires. The fiber optic cable is able to transmit the data with minimal offsetting, making them highly recommended and reliable.

Although fiber optic technology still has a long way to go and evolve, this is widely used in areas such as

  1. Fiber optic technology is highly utilized in extensive data storage for commercial, industrial and domestic applications.
  2. It is highly usable in military, aircraft, submarines and other vehicles for networking.
  3. The fiber optic technology has its fruitful effect on medical imaging, laser surgeries, and the light guiding
  4. The fiber optic technology is widely used in broadcasting networks for wiring CATV, internet, and other such clients
  5. The fiber optic technology is essentially and drastically has its usage in sensory, measurement purposes and in various difficult areas.

Recommending fiber optic cable for future of digital communication

Less generation of heat

Being highly flexible and is able to transmit higher data that traditional copper wires, fiber optic cable seem to have a wider and broader pertinent to future digital communication. Using traditional metal wires leads to transmission of a higher amount of heat. This results in damage to the wires over a period of time. Time can be prevented and avoided if fiber optic cables are used rather than using copper wires.

Consumes less energy

The fiber optic cable requires twelfth time lesser amount of heat as prescribed for copper wires for transmitting same signals. The fiber optic cable utilizes lightwave technology, thus requires less energy consumption. With lower consumption of energy, the carbon footprints are reduced thus eventually reducing the price of operations.

Digitalizing of signals

With optical fiber cable, digitalizing of signals can be conveniently done and can accommodate the data required in transmission network of computer.

Revamp the capacity

The traditional and old-fashioned copper wires are usually thick are requires ample of space. This makes them bulky and inconvenient for transportation. Fiber optic cable being flexible due to hair-like thinness property makes them optimizing the space and allows maximum data carrying capacity.

Integrity of signals

Losing of signals is rarely seen in optic fiber cable. The core of the optic fiber cable being made of glass renders the signal immune against the electrometric interference, impedance, crosstalk and much more issues.


The application of fiber optic is widely increasing in various industries due to its highly flexible nature. The telecommunication industries utilize fiber optic technology in their networking to maintain impeccable performance and immune against environmental changes and damages. The fiber optic cables are highly immune against temperature fluctuations, submerging of the cable underwater, various another impossible destination reach via copper wires.

Safety protection

Optic fiber cable working without electricity, thus avoid the sparking hazard and other blunders caused due to power.


The production of optic fiber cables is quite lesser in comparison to copper wires. Admitting the capabilities and its advantages, the fiber optic cables are highly economical and increase the affordability over copper wires.

Is fiber optic technology the future?

Fiber optic technology is currently the fastest communication pathway and is widely accepted by almost all commercial and residential fields of the world.The networking world of internet demands higher data speeds of Gigabits per second and affordable too.

Although Fiber is currently the undisputed king of Network Cabling, there are various non-fiber solutions being invented by the scientists to create more opportunities. Among new inventions includes a millimeter wave technology. This could faster and affordable than other options in the markets.

The millimeter wave technology utilizes wireless signals to send data through the air using various base stations scattered all over the city.

Some startups have begun claiming the beginning era of millimeter wave technology is nearer. Although no evidence can prove the fact but an option to alternate the fiber optic cable is already been established.

While there are other options to get the fixation of this wired connection, fiber optic cabling still has a leading choice for now.








Difference between B2B and B2C Ecommerce


With the upgrading technologies of the world, there are businesses through the internet. Various ecommerce businesses have started ruling the hearts of the consumers. This betterment has its own leverage to the consumers as well as to the retailers.

With various ecommerce environments, there are two tribes which should be closely grasped to learn everything about them. Let’s have an abrupt depiction of B2B and B2C ecommerce businesses.

Clans of ecommerce: B2B and B2C ecommerce       

B2C ecommerce business:

Instead of directly jumping on the difference between the B2B and B2C Ecommerce, we must initially understand its basic concept and its working principle. B2C or business-to-consumer refers to a commerce transaction between the business and the consumers. Habitually, the word B2C is any type of selling process of products directly to the consumers. This comprises of store-in shopping, eating in a restaurant, but is commonly referred to online shopping between retailers and customers.

The selling process related to B2C business is quite low labor intensive. Each B2C customer is likely to have an ultimate goal, which fits their buying process across the globe. Every purchase by a customer is linked to their emotions and feelings. One their need is justified; the buying process is quite straightforward and can be predicted.

The customers need satisfaction, safety throughout the buying process. The buying process should be clearly depicted to eventually make them reliable and friendly while buying. Unnecessary blunders and hurdles may hamper the customers from buying. The checkout process can be easily initiated through any groups of product across listed.

B2B ecommerce business:

The B2B business refers to business to business ecommerce where emotions are kept aside. B2B ecommerce is a business transaction accounting two business organizations like the manufacturer and the supplier, the manufacturer and the wholesaler, the wholesaler and the retailer and much more.

There are inevitable enormous peoples incorporated into the transactions and purchase decisions, thus differentiating the customers. The decision making is heinous in B2B ecommerce business with regards to the voluminous transaction.

Key differences between B2B and B2C

There are diversified differences between B2B and B2C ecommerce business which are accounted below to clarify each aspect of it

  1. The business model and structure of B2B and B2C is completely contrasting to each other. The B2B business is transactions between two organizations while B2C ecommerce business is the deal between the consumers and the organizations.
  2. The B2B ecommerce business, the patron is the business entities. However, in B2C business, the consumer is the customer itself.
  3. B2B business involves the relationship with the business entities as the primary focus and goal, whereas, B2C business involves the primary focus to be on the product.
  4. The buying and selling cycle is quite tedious in B2B business in comparison with the B2C barter system.
  5. The relationship between the customer and the business organization is long-lasted in B2B business. This relationship of everlasting is of shorter duration in B2C business.
  6. The barter process in B2B is completely organized and well-planned, whereas the dealing process in B2C business is bounded with emotions of the customers.
  7. The volume of the consignment is B2B is relatively huge in comparison with the B2C merchandising.
  8. The brand value is fabricated on the basis of the relationship amidst the two organizations in B2B business. However, B2C business involves advertising, promotion to create a brand value.

Effect of the two clans on ecommerce

Design and marketing

B2C ecommerce business

The B2C ecommerce sites are heading with numbers of competitions in the ecommerce marketplace. Surviving with an excellent reputation in ecommerce world is quite heinous. You are requiring having an exceptional quality to get noticed and grab the attention of fresh customers. This requires offering something new, exceptional, and unique what no one else does. This should be relatively announced and shouted on the internet world via social networks, PPC campaigns, and other alternative online marketing mediums.

The customer and visitors rate on B2C ecommerce sites should be abundant. This can be achieved by grabbing the possible traffics of better quality to push the customers towards the conversions and finally to the checkout process.

B2B ecommerce business

Apart from this, the B2B ecommerce sites stand with less hustle and bustle. Instead, they focus on establishing a good rapport as soon as possible by demonstrating the problem solutions to the clients. The callout of yours will be heard and considered on the basis of the offerings advertised to them to inform them how accessible you can be.

Different layouts

B2C ecommerce business

The layouts of the homepage of B2B and B2C are completely diverse from each other. The homepage of a B2C sites offers the user with multiple options, deals, and other attractive leverages. They highlight and showcase a variety of products and wider their wardrobe on what the consumer may be attracted. The tabs focus on the categories offering diversified product ranging in their quality, prices, brands to grab any of the products by the consumer and lasts to payment.

B2B ecommerce business

The B2B sites irrespective of showcasing a huge array of the products, they whet directly the consumers’ problems. The conversion option is quite a straightforward offering with demos. The tabs spotlight various information a budding buyer may need it.

Customer log-ins

The costumer log-ins in B2B is intrusive in comparison with the B2C business as they are treated to be long-term and repeated customers. The customer log-ins is customized in B2B business to experience a well-organized and ordered and reliable for future usage.

The B2C sites avoid various registration processes to avoid the journey to be longer and making them boring to the customers.  They are even offered with guest log-ins to quickly buy the things they were hindering.

Wrap up the content

B2B and B2C are two different clans of business spheres which at today’s time can learn a lot of aspects from each other. The B2B business is taking necessary pointers in explaining the things and building trust among their customers through social channels. Whereas, B2C business is learning about the prevention from falsifying through various log-ins.

Overall it is the customers who make these dominions completely contrasting to each other. Hope you understood the concept and the major discrepancy between B2B and B2C business.

Why Choose Prestashop for E-commerce Websites

Why Prestashop

Shорріng from malls аnd rеtаіl stores іѕ old ѕсhооl. Wіth thе lаtеѕt trends іn thе e-commerce gеnrе thе аddісtіоn tо ѕhор online іѕ unprecedented. Thе уоungеr gеnеrаtіоn іn раrtісulаr, рrеfеrѕ to shop online to аѕѕеrt benefits ѕuсh аѕ соnvеnіеnсе оf ѕhорріng frоm оnе’ѕ hоmе, wоrk рlасе оr аnу lосаtіоn. Shорріng online аlѕо allows uѕеrѕ tо сhооѕе from a wіdе range оf goods. Mоѕt іmроrtаntlу іt іѕ pocket friendly and соnѕumеѕ lеѕѕ time. Evеrу now аnd thеn, wе hеаr оf nеw name рlungіng in thе е-соmmеrсе pool indicating thе іntеnѕе competition іn thе fіеld. To hоld on tо wіdе rаngе оf customers аnd strike a сhоrd wіth the new оnеѕ, merchant ѕіtеѕ give thеіr сuѕtоmеrѕ hеаvеnlу discounted соuроnѕ and ѕаlе орtіоnѕ to shop fоr their fаvоrіtе іtеmѕ аt a vеrу reasonable рrісе.

Within a decade, ѕеvеrаl big аnd ѕmаll rеtаіl nаmеѕ are ѕеllіng thеіr рrоduсtѕ аnd ѕеrvісеѕ online. Evеn brаndѕ thаt have mаdе a name іn the rеtаіl іnduѕtrу are ѕееn hosting thеіr рrоduсtѕ оn the web tо сарѕulаtе a larger bаѕе оf сuѕtоmеrѕ. Tо successfully lаunсh a vіrtuаl shopping рlаtfоrm, іt is іmреrаtіvе tо сhооѕе a rеlіаblе ѕhорріng саrt ѕоftwаrе whісh hаѕ аll thе fеаturеѕ tо сrеаtе a power-packed оnlіnе ѕtоrе.

A trаdіtіоnаl rеtаіl ѕhор hаѕ a small саrt оr trоllеу whісh allows сuѕtоmеrѕ tо put thе items of thе сhоісе іntо it. Thеѕе саrtѕ are соnvеnіеnt to рull аt the same tіmе makes stacking оf items convenient before hеаdіng to thе сhесkоut counter. Sіmіlаrlу ѕhорріng саrt ѕоftwаrе makes оnlіnе ѕhорріng a соnvеnіеnt аffаіr. Whеn a user іѕ ѕhорріng оnlіnе, he/she саn conveniently hоld thе рrоduсt оnlіnе bеfоrе mаkіng thе fіnаl trаnѕасtіоn. Thе ѕоftwаrе саlсulаtеѕ thе ѕum оf the total іtеmѕ іn thе cart сlеаrlу dеmаrсаtіng thе tax аmоunt, shipment сhаrgеѕ and the actual рrісе оf the рrоduсt. Thе ѕhорріng саrt ѕоftwаrе guіdеѕ thе user tо thе рrоduсt раgе; еnаblе еаѕу brоwѕіng оf products аnd ultіmаtеlу selecting аnd buуіng the рrоduсt.

PrеѕtаShор іѕ wеll knоwn e-commerce shopping саrt ѕоftwаrе that еxtеndѕ ѕtrоnglу аѕѕіѕtаnсе to merchant ѕіtе оwnеrѕ to buу and ѕеll рrоduсtѕ ԛuіtе ѕеаmlеѕѕlу. To use thе software еffесtіvеlу it іѕ recommended tо hire a dedicated PrеѕtаShор developer tо ѕuссеѕѕfullу іntеgrаtе nеаrlу 275 оf its features оn to the e-commerce portal. PrestaShop е-соmmеrсе ѕоftwаrе іѕ оnе оf the mоѕt preferred ѕhорріng саrt ѕоftwаrе. From оnlіnе саtаlоguе management tо рrоduсt display, оvеrаll ѕіtе management, SEO рrосеѕѕ, аnd сuѕtоmеr lоg-іn mаnаgеmеnt саn be effectively саrrіеd fоrth by PrеѕtаShор e-commerce ѕоftwаrе. Anоthеr іmроrtаnt fеаturе оf PrеѕtаShор іѕ іtѕ robust payment extension. A secured рауmеnt gateway іѕ оnе оf thе most important rеԛuіrеmеntѕ of ѕhорріng cart ѕоftwаrе whісh іѕ duly rесоgnіzеd by Prеѕtаѕhор. It also ѕuрроrtѕ nеаrlу 38 lаnguаgеѕ сlеаrlу hіghlіghtіng thе іntеrnаlіzаtіоn fеаturе of thе ѕоftwаrе. Gіvіng іnѕіght іntо customer bеhаvіоr аnd рrасtісе vіа wеb analytics and rероrt is yet another іntеrеѕtіng fеаturе of PrеѕtаShор.

PrеѕtаShор gіvеѕ соmрlеtе control tо thе ѕіtе owners tо mаnаgе аnd run thеіr оnlіnе store еffісіеntlу. It іѕ also backed bу a соmmunіtу tо developers who аrе аddіng nеw modules аnd dіmеnѕіоn tо mаkе thе software bеttеr. In уоu have an e-commerce рrоjесt hіrе a PrеѕtаShор developer tо unvеіl аnd enjoy thе mаnу benefits оf thе ѕоftwаrе. Contact our team of experienced Prestashop Developers for any kind of custom programming services.

Why Amazon is so successful

amazon success

Amazon, the world’s largest e-commerce company started with selling books and 90 and took an early and impressively lead amongst other startups. Amazon is so successful because it cares for its customers. For any business to run, customer loyalty is paramount and Amazon affinity towards his customers and vice versa is one of the biggest factors in Amazon’s success.

Despite being a marketplace for thousands of retailers, Amazon is always considered to favour the customer. Although Amazon charges a hefty fee on selling products, customer priorities are always on top. In year 2012 the estimated turnover was over 61 billion USD which points to the phenomenal success the company has enjoyed over the years.

Amazon has always been a huge fan of affiliate marketing and even today it is one of the highest affiliate payout online store. The ease of shopping online and strict quality control has attracted millions of customers some of whom were always hesitant to place online orders.

Amazon has given so much confidence to its customers, that they make online purchases as conveniently as buying grocery from your next door market. Lot of new companies are trying to immolate the success of Amazon but it will take a special effort to beat this online giant. Companies such as Walmart and Tesco are heavily investing in the online marketplace and are even buying major online stores to boost their e-commerce sales but Amazon is a different player altogether. It will take a herculean task to even come closer to Amazon.